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Mark Willis

@LakeGrowth

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Lake Growth is your partner for meeting the financial challenges in your life, by providing financial strategies and solutions that match your hopes and dreams.

Saint Charles, IL
Joined April 2013
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@LakeGrowth
Mark Willis
1 day
Talk to people about what you want—for yourself and for them.’ Dani Craig’s advice is simple but transformative. Legacy isn’t just wealth transfer—it’s alignment, conversation, and clarity. What hopes do you want to share with your family today? #NYAFP
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@LakeGrowth
Mark Willis
2 days
New episode: Embracing Life’s Endings with Dani Craig. We explore how the finiteness of life gives meaning to everything else. Dani shares how conversations about mortality bring peace, resilience, and clarity—and why energy, like money, needs a job. This episode blends intimacy,
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@LakeGrowth
Mark Willis
3 days
Recap: PUAs are powerful but require maintenance. Automate the minimum, treat notices like alerts, and integrate PUA funding into your plan. Need help? Reach out. #NYAFP https://t.co/HuvgGkTRpG
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@LakeGrowth
Mark Willis
4 days
Case study: client missed a $250 minimum and later lost significant projected growth. We reopened the rider with underwriting, but it wasn’t guaranteed. Small administrative actions matter. #NYAFP
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@LakeGrowth
Mark Willis
5 days
Do you ever read your contracts before signing (financial or otherwise)?
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@LakeGrowth
Mark Willis
6 days
PUAs are powerful because they compound inside a participating policy. But they’re not free options—insurers set minimums to avoid adverse selection. How do you balance flexibility with product sustainability? #NYAFP
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@LakeGrowth
Mark Willis
8 days
New episode: how a $250 miss cost a client millions in potential benefits. Practical steps inside. https://t.co/HuvgGkUpfe
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@LakeGrowth
Mark Willis
9 days
Happy New Year! Here's to a year of your financial success and freedom!
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@LakeGrowth
Mark Willis
9 days
New episode: why missing the PUA minimum matters. Real client stories, industry context, and a one‑minute fix you can implement today. If you use whole life for retirement or legacy planning, this is essential listening. #NYAFP https://t.co/HuvgGkUpfe
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@LakeGrowth
Mark Willis
17 days
Merry Christmas to all!
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@LakeGrowth
Mark Willis
17 days
May your joy this season compound — uninterrupted. May your days yield high dividends of peace, prosperity, and connection, with a portfolio of abundance that keeps growing into 2026 and beyond!
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@LakeGrowth
Mark Willis
18 days
Market pundits sell excitement; few sell predictability. Predictability buys peace of mind. Which would you rather have? #NYAFP
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@LakeGrowth
Mark Willis
19 days
How much emergency savings feels “safe” to you?
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@LakeGrowth
Mark Willis
20 days
We often picture retirement as the reward for decades of hard work — a season of freedom, travel, and peace of mind. But for most Americans, the reality looks very different: debt that lingers, bills that pile up, and anxiety that never really goes away. What if retirement
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@LakeGrowth
Mark Willis
22 days
If retirees are carrying non-mortgage debt and most households can’t weather a one‑week payroll gap, something in the planning model is broken. We discuss how building a multi‑year liquid foundation changes outcomes and reduces fear in retirement #NYAFP https://t.co/dxn6Fa5Jcc
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@LakeGrowth
Mark Willis
23 days
New episode live: Bank On Yourself Origins, Philosophy, and Why This Book Now with Pamela Yellen, Brian Kay, and Tim Austin walk through the practical design of high cash value whole life policies as a liquidity engine and volatility buffer. These are REAL tactics to reduce
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@LakeGrowth
Mark Willis
24 days
What do retirement researchers and PhD economists like Dr. Roger Ibbotson, Dr. David Blanchett, and Dr. Wade Pfau say about cash value life insurance as a retirement asset?
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@LakeGrowth
Mark Willis
25 days
Recap: Four safety layers, tax efficiency, conversion to lifetime income, low-rate loans. If any of that matters to you, start with one policy and model the outcomes. Want help? Request a meeting at https://t.co/CGpTYS4lpi. #NYAFP
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@LakeGrowth
Mark Willis
26 days
If a government leader has dozens of life insurance policies, does it affect your trust in them?
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@LakeGrowth
Mark Willis
27 days
Policy loans = private liquidity. Would you borrow from a policy or sell investments in a downturn?
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