LABEL
@LabelLaboratory
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The Los Angeles Behavioral Economics Laboratory (#LABEL) is a research center dedicated to experimental research on #decisionmaking.
Los Angeles
Joined December 2020
🎓 Final LABEL ECON 693 Seminar of the semester! Kathleen Ngangoue (UCLA) on AI and access to expert advice, and Alex Imas (UChicago) on attention, memory & model misspecification. 🌟 Thanks to all speakers and attendees for an amazing semester! #BehavioralEcon #AIEconomics
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Welcome, Audrey Bousselin! ✨ We’re delighted to have her join us as a Research Associate. Audrey’s work focuses on family economics, education, and child well-being with deep expertise in early childhood and large-scale child surveys. Happy to have her on board!
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🎓 LABEL Seminar Series We hosted Xin Jiang (USC) for her seminar “Pinocchio’s Clock.” She shows that longer response times signal higher chances of deception, yet receivers often overtrust slow messages. 👉 More events: https://t.co/4raYMQDeFe
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Last week at USC 🎓 • Catherine Eckel (Texas A&M University): The Evolution of Preferences through the University Years, Altruism and Risk Preferences. • Erik Kimbrough (Chapman University): Focal Norms. Part of our LABEL Seminar Series. #BehavioralScience #ExperimentalEcon
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🌟 Alumni Spotlight: Sacha Bazzal From LABEL to London! She holds an MSc in Social Cognition from UCL, where she studied how rewards shape behavior and decision-making. We were happy to have her visit LABEL for lunch last week! #BehavioralScience #LABELalumni
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USC-LABEL presented at the 2025 LAX Conference at UCLA Anderson 🎓 Monica Vasco: How Adolescents Coordinate Dynamically in Network Games Malala Rajaona: Not Being Involved: Re-examining the Trolley Dilemma Across the World Thanks to the organizers for an inspiring event!
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LABEL hosted two seminars by leading scholars: 🎓 Yan Chen (U. Michigan) – Group Identity & Belief Formation: people pay to avoid outgroup info; unlabeling halves this bias. 🎓 Uri Gneezy (UCSD) – Why Don’t People Lie More? Truth feels more persuasive than lies. #BehavioralEcon
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A new paper by Nils Köbis et al. shows that delegating tasks to AI can erode human honesty. Across 13 experiments, people cheated more when using AI and the machines often complied. Honesty fell from 95% to 15%. Delegating doesn’t erase moral cost, it hides it. #experiments #USC
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“If I go to a hotel and there’s one tree, I will sometimes move my bed around so I can just be there and see the tree. A little bird comes on the palm tree outside the window. I like it.” Jane Goodall She showed us that science rooted in empathy can reshape how we see the planet
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🎉 The LABEL Training Program 2025 Welcoming of 16 visiting students from high school and undergrad!! 👉 More: https://t.co/5T8L2wZX0e
#BehavioralScience #Econ #Psychology #CognitiveScience #Anthropology #ResearchTraining #DecisionMaking #Academia #USC
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We hosted our 2nd seminar at Label! ✨ James Konow (LMU): “The Kindness of Strangers: Theory & Evidence on Spatial Distance and Giving” Jacopo Magnani (Norwegian UST ,Caltech): “Behavioral Limits to Complete Markets” 👉More: https://t.co/JbM4y7vPv8
#MoralPsych #MarketDesign
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Our Fall Seminar Series started strong 💥 Vincent Crawford (UC San Diego) shared insights on Strategic Thinking: Theory, Evidence & Applications. Great discussions to begin the semester! 👉 Upcoming seminars: https://t.co/JbM4y7wnkG
#EconTw #GameTheory #BehavioralEcon
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We are thrilled to welcome Malala Rajaona as a predoctoral student at LABEL! Malala holds a BA in Industrial Engineering from Umagis Jesuit University in Madagascar and a MA in Quantitative Economics from the University of Alicante. Welcome, Malala!
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Why do we avoid the unknown, even if it might pay more? The Ellsberg Paradox shows we’d rather pick a sure 50–50 gamble than face unclear odds. We fear ambiguity more than risk. #econtwitter #behavioralecon #academia #Academictwitter #psych
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Why do some stores have “50% off” signs year-round? The inflated “original” price anchors you, making the sale price feel like a steal. Once a number is in your head, it can quietly shape your choices. #econtwitter #behavioralecon #academia #Academictwitter #psych
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Can too much choice be a trap? Behavioral economics says yes. Choice overload means more options can lead to indecision, regret, and lower satisfaction. More choice feels good, but fewer choices help us act. #econtwitter #behavioralecon #AcademicTwitter #psych
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Ever sat through a boring movie just because you paid for the ticket? That’s the sunk cost fallacy; letting past time or money trap you in bad decisions. It shows up in jobs, relationships, majors. Don’t double down. #econtwitter #behavioralecon #academia #Academictwitter
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People feel worse about losing money than they feel good about winning the same amount. That’s loss aversion. It’s why “Don’t miss out” works; you don’t want to lose. Now close the app. It’s Sunday. Don’t miss out! #econtwitter #behavioralecon #AcademicTwitter #academia
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Don’t read this. Why are you still reading? That’s reverse psychology—and it’s grounded in behavioral economics. When people feel their freedom is being limited, they rebel. It's called reactance. If you want to change behavior, don’t force it. Make it feel like their idea.
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Interesting read on nudges and sustainable food consumption! Andersson, O., & Nässén, J. (2021). Nudge the lunch: A field experiment testing menu-primacy effects on lunch choices. Food Policy, 104, 102075.
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