🦃 Happy Thanksgiving from Viamedia! Thankful for our team, our clients, and our communities. Enjoy the holiday! 🍂

🎄 This holiday season, attention is everywhere—streaming, social, mobile, gaming. But CTV stands out: it blends TV’s scale with digital precision. 💡 Tip: dedicate a real slice of your budget to CTV & measure from day one.

📊 U.S. digital video ad spend will hit $72B in 2025—up ~14% from last year. As people spend hours daily with ad-supported video, are your campaigns keeping up? 💡 Think: flexible formats, cross-screen planning, and outcome-based optimization.

🎯 Streaming takes up ~20% of U.S. adults’ media time, but only 8% of ad budgets go to CTV (eMarketer). Big gap = big opportunity. We help brands close it with audience intelligence, cross-screen planning, and AI optimization.

Issue 18 of ICN is out now — and it features insight from our CEO, David Solomon, in our newest piece, “Political Advertising’s Coming AI Transformation.” Take a look at the full issue here: https://t.co/ZHBjGfFIGm

📣 Black Friday & Cyber Monday are almost here! With Attention+, you can repurpose existing content into engaging ads across CTV, & social. Ready to make every impression count this holiday season with Viamedia?

Attention is being won (& lost) in seconds. Brands that lean into vertical video, dynamic creative, & rapid iteration are seeing the biggest lift in ROI. Let us show you how we adapt creative at scale with Attention+. Want a demo? Reach out today. https://t.co/ll6lf1qFAB

Agentic and generative tools are everywhere, but the real winners combine AI precision with human strategy. At Viamedia, our AI-powered engine and expert team help you reach the right people on the right screens, every time.

🎃 Halloween is almost behind us & the start of November brings darker evenings. That one-hour shift may seem small, but research shows it drives measurable changes in consumer behavior from more time spent streaming at home to shopping online over in person.

🏃‍♀️ 50K runners. 5M spectators. Millions more tuning in worldwide.The NYC Marathon is a global story of grit and community and Viamedia helps brands connect with audiences inspired by the moment, across every screen.

Your brand should be part of the conversation, not just watching it. Tap into Q4 tentpole events and extend your reach across CTV, streaming, and digital out-of-home with Viamedia. High-impact Q4 ideas, ready to activate. Learn more here: https://t.co/juuL5Fggkf

2026 political ad spend could hit $10B. CTV’s share is surging and AI is reshaping campaigns. Our CEO, David Solomon, explains what it means for advertisers:: https://t.co/6uwsbP4cV1

We’re proud to celebrate our very own Marshall Fields for being named one of Cablefax: The Magazine’s 2025 Voices of Impact Award winners! Read the full story from Cablefax here: https://t.co/UP5Br3i9pE #Viamedia #VoicesOfImpact #Cablefax

This Boss’s Day, we’re celebrating our incredible leadership team, managers, and all who lead across Viamedia. Thank you for your dedication, mentorship, and the example you set every day.

Viamedia is now #Viamedia.ai, a next-gen ad tech company uniting linear, CTV & digital. Evan Rutchik: “When you combine privacy-safe precision with a platform that integrates all channels, you get better outcomes for advertisers.” 🔗

We have exciting news! Today, Viamedia and LocalFactor officially become #Viamedia.ai an AI-powered platform built to eliminate the complexity of omnichannel advertising. 👉 Read the full press release here: https://t.co/Kue3dVymhH

In 2024, 72 of the 100 most-watched U.S. broadcasts were NFL games. Add in streaming premieres and award shows, and you have unmatched attention opportunities. Our strategic planning aligns brands align with these cultural moments where audiences are most leaned in.

Viewership is shifting fast. Sunday Night Football pulled in 21.6M viewers in 2024-25, its strongest showing since 2015. Thursday Night on Amazon saw a jump of 11%, reaching 13.2M. LocalFactor gets you into that momentum, capturing both broadcast reach and streaming precision.

Q4 isn’t just year-end—it’s peak opportunity. From major TV moments to holiday shopping surges, LocalFactor helps you stretch every last dollar with omnichannel activation across CTV, DOOH, and digital. See how: https://t.co/5EmiKEuVA0

⚾ October baseball means big-league attention. The 2024 World Series averaged 11.6M viewers, up 22% from 2023. LocalFactor keeps your brand in the lineup when the cultural moments hit.