Kresten Schultz Jørgensen
@KrestenSchultz
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Sharing insights on mindset, leadership and communication / Advising leaders on how to build audiences / CEO
Copenhagen
Joined July 2021
Audit can involve (1) overall branding (positioning, voice, USP, and product), (2) external branding (logo, website, advertising, SEO, social media, sponsorships, PR and content marketing) and (3) company infrastructure, HR policies, sales processes). https://t.co/qFnGYibopU
brandwatch.com
Discover practical steps to conduct a brand audit and enhance your brand strategy. Elevate your brand’s potential—read the essential guide now!
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A brand audit allows you to take a step back and look at the overall picture, informing longer term strategy re benchmarking against competitors, considering a rebrand, or simply wanting a broader overview of performance and positioning. https://t.co/WuhC7Nl3MY
brandwatch.com
Discover practical steps to conduct a brand audit and enhance your brand strategy. Elevate your brand’s potential—read the essential guide now!
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Who Really Runs the World? On Power and How We Perceive It https://t.co/WVTzJSDSaO via @lithub
lithub.com
Yes, perhaps I’m a bit of a megalomaniac, but I have to confess that one of the more amusing aspects of running my Keen On interview show is that it gives me absolute power over my guests. I can, q…
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Covering the walls of a room, piled up to the ceiling and exuding the breath of generations, books nourish the senses, slay boredom and relieve distress
nytimes.com
There’s a reason that some people won’t let go of their physical books — and a new term for it: ‘book-wrapt.’
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There’s something basically reassuring about the notion that you might be a better person—not just intellectually, but morally—for having read a lot of literature https://t.co/jHo9OxbDXv via @slate
slate.com
Does reading fiction make you a better, less self-absorbed person? You read because you are interested in the broad sweep of human experience, and...
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The justifications for English as a global lingua franca are based in economic efficiency. The reason to protect local languages are about beauty; idiosyncratic words that describe all the different types of snow, the different flavors of melancholia. https://t.co/8kXMnO38Z5
nytimes.com
Rosemary Salomone’s “The Rise of English” looks at the economic, social and cultural impact of English around the world.
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The one thing a computer can never do is enjoy another computer's company
nytimes.com
In “Seven Games: A Human History,” Oliver Roeder presents a study of checkers, backgammon, chess, Go, poker, Scrabble and bridge — and asks why we play.
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