Knapton Wright 💻📈💪
@KnaptonWright
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The Knapton Wright #Marketing Recipe: ⭐ Creative ideas 📈 Amazing, measurable results 💪 Strong, long-lasting relationships ♥ A love of #Caistor, #Lincolnshire.
Caistor, Lincolnshire, UK
Joined June 2014
🤝 KNAPTON WRIGHT PARTNERSHIP Scunthorpe United is excited to announce it has partnered with planet-positive creative, digital marketing firm, @KnaptonWright, to kick off a 12-month schedule that will see the Iron firmly place its fans at the heart of the club, and establish
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Thrilled to be attending The Green Farm Collective Regenerative Agriculture Conference on May 22nd, 2024! Come join us, we’re looking forward to a day filled with insights and innovation from 8:30 AM to 5 PM 🌿
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Come join us at Cereals, the UK’s leading arable event! We’ll be exhibiting at stand 622b, and thrilled to be able to share our expertise and knowledge about the benefits of using our organic soil improver🌱 We hope to see you there!
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We’re excited to be attending The Green Farm Collective Regenerative Agriculture Conference on May 22nd, 2024! We encourage you to come along at Church Farm, Boningale. We hope to see you there from 8:30 AM to 5 PM. 🌱
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It took Leonardo DiCaprio 7 Oscar nominations before he won. I'm now onto my 7th award shortlist, so it's only a matter of time surely! Delighted to help @KnaptonWright gain some worthy recognition for a recent campaign at last night's @allagencies Awards 🏆
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It's the start of a new week, the sun is shining and we have a fresh award nomination in our inbox. A happy Monday all-round! 🍻 Wondering what Knapton Wright campaign got the nod? Find out when the @allagencies winners are announced next week!
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How to simplify your writing: kill your darlings Delete any word that doesn't add something to the overall piece. If you can say something in fewer words, do so. A short and simple explanation gives the audience confidence in your mastery of the idea.
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How storytelling, a brain tumour and BIONICLE helped save LEGO from bankruptcy... In the late 90s, LEGO was seriously struggling. The brick-building toy legend was struggling against video games, struggling to keep up with the evolving wants and needs of 21st century children...
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How storytelling, a brain tumour and buildable, evil-fighting robots helped save LEGO from bankruptcy. Lessons from @ollie_wilko 👇 https://t.co/KiwSMLeunv
linkedin.com
In the late 90s, LEGO was struggling and in $800m of debt. The brick-building toy legend was unable to keep up with the evolving wants of 21st-century children.
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We can always rely on @ollie_wilko to share unique solutions to the unbelievable, customer-focused things businesses find truly difficult to really solve. Very insightful stuff from our Head of Content... Want more stuff like this? Why not give him a follow?
Words to avoid when marketing your product: • Things • Solutions • Like • Truly • Very • Really • Customer-focused • Unique • Unbelievable (rarely are prices actually unbelievable)
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You're very welcome, @OngoRecruitment! 🦶🧦
Big thanks to our Marketing Agency partners @KnaptonWright for sending us our own branded socks! We absolutely love having you on board and so pleased with your work for us so far in Ongo Recruitment. We highly recommend them if you have creative marketing needs in your business!
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"Let your curiosity drive you forward." 👌
James Cameron made Titanic because he wanted to dive to the real wreck of the ship. Not because he wanted to make a movie. The film was the first to gross over $1 billion. But without his insatiable desire to explore, it wouldn't exist. Let your curiosity drive you forward.
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This guy knows his stuff. I may be biased as he’s one of my crew, but you’ll agree once you follow him
When developing a #contentstrategy, always start with your values and your mission statement. Don't have values? Define them. Don't have a mission statement? Make one. Your business is more than what you do. Make sure your audience sees that.
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Be clear, concise and careful with your marketing message* @ollie_wilko talks The Rule of Three. *see what we did there? 👀
How to make your #contentmarketing memorable: The Rule of 3 Research demonstrates our brains can retain & consume only three "chunks" of information at a time. The Rule of Three is seen everywhere, and that's because it's the most satisfying to read and hear.
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"Appeal to their senses. Avoid cliches." @ollie_wilko is bored of standard marketing words. Check out his latest #contentmarketing guidance 👇
How many times have we seen a company provide 'solutions' or sell 'leading' products? It's not just you that's bored of these words. Your consumers are, too Appeal to their senses. Avoid cliches. Words can activate a response from the brain's sensory cortex Don't waste them.
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"You don't always need to be clever with your advertising."
You don't always need to be clever with your advertising. The most important thing is expressing your product's truth. You're here to make consumers appreciate a clever product / service, not clever writing / marketing.
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How to find a brand's story: Ask the client what they're passionate about. Ask them what makes them smile at work. Ask them why they started their business. To paraphrase @carminegallo: what makes their heart sing? Rarely will the answer to each question be: selling stock.
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Nice 7th birthday present from Google today. 🎁 Sadly not a Pixel phone or a t-shirt with an Android on it, but Google Partner status confirmed for @KnaptonWright.
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Our Head of Content, @ollie_wilko, provides his favourite quotes and work from some of the best writers in the industry. Which one's your favourite?
Powerful lessons from some of the best #copywriters around... Including quotes and work from each writer 👇 🧵[thread]
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An amusing ditty about Lincolnshire for you this fine Friday! Brigg gets a little mention, of course #GoBriggOrGoHome
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