What process do you use for a year-end farm finance review? In this @westernproducer column, our President Terry Betker compares traditional financial information flow with a proven Backswath alternative that does more. https://t.co/n7JYi0517T #farmmanagement #CdnAg #backswath

As you begin your Christmas baking, remember that you can buy 100% Canadian grown sugar from sugar beets! Just look for the black factory stamp beginning with '22' on any bag from Rogers Sugar - that proves it's our farmer's locally grown beet sugar!

Big news to share. The new Backswath Management website is up and running! It's the place to find great farm management information, see what our clients are saying, meet our growing team and stay up to date on all things Backswath. Have a look: https://t.co/0UXB82cix7

When COVID-19 hit, retail businesses able to do e-commerce had a big advantage. Now, the rest are playing catch-up. This article explores how it's done. Good news: new tools make e-commerce.... pretty straightforward. https://t.co/FrD8fvGkF5…

It's important not to have fixed ideas about social media and what the different platforms do best. Fact is, the platforms and their audiences change all the time. I enjoy the daily newsletter put out by @socialmedia2day. Learn more and subscribe free:

When COVID-19 hit, retail businesses able to do e-commerce had a big advantage. Now, the rest are playing catch-up. This article explores how it's done. Good news: new tools make e-commerce.... pretty straightforward.

The challenge: create an original film in just 5 days using nothing but Adobe stock footage. Here's how this constraint unleashed the creativity of talented indie filmmakers:

When these European companies had to close their physical stores because of COVID, they quickly shifted to e-commerce and digital marketing. Great example for others worried about the future of bricks-and-mortar retail: https://t.co/jNQVqHtRHK #DigitalMarketing

What changes -- some temporary, others more lasting -- will COVID-19 bring to #CdnAg? Here's a perspective from my friend Len Kahn at @Kahntact. Great food for thought:

I'm watching Virtual Tour de France 2020 - Live Stage 1 -- check it out. https://t.co/6FaXuAvSqw via @YouTube

Digital technologies -- sometimes thought to be cold and impersonal -- can enable even deeper relationships with your customers. Here's an example: https://t.co/DIBlbvx5CN #DigitalMarketing

As more big brands pause their Facebook ads to support #StopHateForProfit, smaller businesses might be considering doing the same. This @Marketingland story outlines alternatives. I'm here to help.

Will users pay for an ad-free, subscription-based search service? A startup known as Neeva, led by an ex Google ad exec, is betting on yes. https://t.co/uiPKirvmR2 #DigitalMarketing #SearchEngine #Google

Before you spend money on marketing for your business, do the free stuff well. In digital marketing, the lowest of the low-hanging fruit is to register with Google MyBusiness. Helps with search, maps, ads, website analytics and it's free.

New technology is helping farmers grow more food per acre, manage costs and protect the environment. Example: Indigo Agriculture, #3 on the CNBC Disruptor/50 for 2020, released today. https://t.co/JDUyv4nihO #agricultureandfarming #agtech #farm #soil

2020 is a challenging year in #CdnAg, and 2019 was no picnic either. There's lots of talk about mental health in agriculture these days and that's great. Physical fitness also plays a role in resiliency. This story I wrote awhile back for FCC has advice:

Digital tactics deliver results in different ways, as this SEMrush graphic shows. Pay-Per-Click is fast-acting. Social media occupies the middle in terms of time/value. Content-based marketing takes time to gain traction, but once it does, its value grows nicely. Use all three.

Adapting to the times, ⁦Harry Rosen now offers matched dress shirts and masks.

Once we're out of COVID lockdown, will consumers just resume their old ways? This CEO thinks consumers have formed new shopping and buying habits that will stick. (Takeaway: time to change the experience we offer customers). #ecommerce #digitalmarketing https://t.co/hy1dtP2wUK

I think of ActiveCampaign as the Swiss army knife of digital marketing for small business. I've been getting to know it recently and I like what I see. It's also cheap as hell, considering what you get. The video has more. Just shout if I can help. Thanks.