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Kev J. Profile
Kev J.

@Kev_J_

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Following
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CEO @brains_tiny. Founder, former CEO & Editor @VRFocus. Founder VRDI, @131XR_ and more. The thing in the briefcase in Pulp Fiction.

https://t.co/gblebR3MyQ
Inside a briefcase.
Joined November 2010
Don't wanna be here? Send us removal request.
@Kev_J_
Kev J.
@Kev_J_
4 hours
Nice to see February ending with a lot of interesting movement in XR. #GDC2026 here we come!
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@Kev_J_
Kev J.
@Kev_J_
1 day
Share something you want eyeballs on. What #VR games/experiences are you launching or testing next month?
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@Kev_J_
Kev J.
@Kev_J_
1 day
Friday reminder: editing is 80% removal. Chop. Chop. Chop.
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@Kev_J_
Kev J.
@Kev_J_
2 days
Anyone working on a March update for their existing #VR game? Considering an 'upcoming updates' video for @131XR_.
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@brains_tiny
TinyBrains 🔜 GDC
@brains_tiny
2 days
Are you going to @Official_GDC and want to chat about the latest in #XR tech? Give Tiny Brains a shout, we'll be there all week! We'd love to catch up or meet new folks within the #VR space, whether you're building a new game or simply hanging out. 👋
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@Kev_J_
Kev J.
@Kev_J_
2 days
Still finding that shorter trailers convert better in #VR. 60 secs target, 90 secs stretch.
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@Kev_J_
Kev J.
@Kev_J_
3 days
Better framing = better comprehension. I see a lot of marketing materials written as if the end user already knows everything about your game.
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@Kev_J_
Kev J.
@Kev_J_
3 days
Quietly impressive XR studios at the moment: • @InnerspaceVR • @HaymakerVR • @nDreams Consistent quality experiences, focused marketing.
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@Kev_J_
Kev J.
@Kev_J_
4 days
I've said it many times and it's still true: clarity continues to outperform cleverness.
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@Kev_J_
Kev J.
@Kev_J_
4 days
More studios are reacting to recent changes in #VR and planning for the new standard. This is a good sign.
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@Kev_J_
Kev J.
@Kev_J_
5 days
I had some new #VR trailers shared with me over the weekend and I'm seeing more thoughtful frameworks. This is a promising trend. Still, if your gameplay moment doesn’t land in the first 3 seconds, it rarely lands later.
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@Kev_J_
Kev J.
@Kev_J_
6 days
Reading an article about the upcoming #Pokémon FireRed/LeafGreen re-releases, and I scroll down to the comments section...
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@Kev_J_
Kev J.
@Kev_J_
6 days
Heading into next week with a lot of encouraging signals from the XR space.
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@Kev_J_
Kev J.
@Kev_J_
7 days
Working on anything interesting this weekend? Always keen to see early cuts.
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@Kev_J_
Kev J.
@Kev_J_
8 days
A lot of games seems to have come-and-gone without much fuss this month. Share a #VR game that you think deserved more attention!
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@Kev_J_
Kev J.
@Kev_J_
8 days
Friday truth: the cleanest presentation usually wins. Stop confusing your potential audience with unnecessary detail.
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@Kev_J_
Kev J.
@Kev_J_
9 days
I honestly think this is the best case scenario #VR Devs were hoping for. The fact that Worlds is going 'mobile first' suggests to me that Meta aren't pulling out of VR at all, but rather creating a longer onboarding runway. Get them into Worlds first, then from that into VR.
@Dilmerv
Dilmer 👓🔜 GDC
@Dilmerv
9 days
📣 Today I’m excited to share an IMPORTANT update on where we’re headed with VR & Worlds. Over the past year, we’ve listened to feedback from developers and creators. One thing was clear: both communities needed more focus and clearer direction. Starting in 2026, VR & Worlds
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@Kev_J_
Kev J.
@Kev_J_
9 days
Removing text usually improves a trailer. Keep it short. If it's not essential, remove it.
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@Kev_J_
Kev J.
@Kev_J_
9 days
I've been asked to give a quick look at several plans lately and it seems #VR studios are getting better at focusing their messaging. This is a strong trend.
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@Kev_J_
Kev J.
@Kev_J_
10 days
Good sign: more teams testing trailers with fresh eyes. Just because it looks good to you, doesn't mean anyone else will 'get it'.
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