Huge Congratulations to Ketchum Austria for earning the ICCO Seal of Quality for the fourth time in a row, a testament to their commitment to excellence, innovation, and continuous growth.

Gen Z is turning every moment into a reason to give, share, and connect. From year-round gifting to Netflix’s short-form shift and AI-driven creativity, recent insights from our Digital team breaks down how the digital landscape is evolving.

Our team was on the ground at @PRWeek’s AI Deciphered. The key theme? AI is powerful, but people stay at the center. Overheard at the event: “Humans are in charge of the storytelling.” “We are here to serve people.” “Critical thinking and judgment will never be driven by AI.”

We recently supported #client Wendy’s as they celebrated the first-ever Frosty Day and the new Snickerdoodle Frosty! In line with Wendy's Founder’s Day, our team brought the Frosty mascot, Nurdle, to the top of the Empire State Building for an unforgettable content moment. 📸

Our analytics team is proud to kick off #MeasurementMonth featured on @AmecOrg! In this video, our team members break down the Barcelona Principles and share why these fundamentals still matter for measuring what truly counts in communications.

The latest post in The GEOCode series, Dollars 4 Data by Johnnie Patterson, SVP Strategy, unpacks how data licensing, not keywords, is redefining brand visibility in AI.

Big wins at the @AmecOrg Awards last week! Our teams brought home 3 Gold, 4 Silver, and 1 Bronze — celebrating the power of insight, strategy, and smart measurement. Congratulations to everyone involved!

The 2026 FIFA World Cup isn’t just a tournament; it’s a once-in-a-generation cultural moment. ⚽ Brands that win? They build early, stay visible, move fast, and stay culturally in tune before, during, and after kickoff.

Excited to share that we are now TruGreen’s agency of record! We’ll be leading integrated PR and storytelling to help homeowners achieve lush, pro-level lawns. Here’s to fresh, creative storytelling and a beautiful season ahead. Read more in @PRWeek:

At the @Provoke_News Global Summit Tamara Norman (U.S. CEO) & Steve Restivo of #client United Airlines explored how the role of communicators is evolving & why connection starts from the inside out. Check out Claire Koeneman's (Managing Director) recap:

Congrats to #client Bausch + Lomb for earning Gold in the Product Launch category at the @MMMnews Awards for the Miebo “Ohh Yeah” launch.

Launching in the AI era? You’re marketing to machines as much as people. 🚀 Our new series, “The GEOcode,” breaks down 3 forces shaping AI visibility and how to train the internet to tell the right story. Read more:

The 2026 World Cup promises to be a once-in-a-generation cultural sporting event. Brands need an always-on strategy. The keys? Build early, stay visible, move fast, and stay culturally in tune before, during, and after kickoff.

We loved seeing Ketchum Brazil’s Nina Kobayashi (Director of Influencer Marketing) take the stage at Abracom Digital to share how brands can navigate online conversations with transparency, strategy, and accountability.

Ketchum Germany is growing the next generation of communicators. During their Trainee Week 2025, the team spent four days sharpening strategy, creativity, and collaboration — turning ideas into impact and learning from one another along the way.

Proud to see @PRWeek spotlight U.S. #client Whirlpool's “So Fresh, So Clean” campaign. From influencer partnerships to earned media and cultural storytelling, this collaboration showed how creativity and relevance can make appliances feel iconic. 🔗

Dylan Bailey (VP, RD, Food & Ag) recently spoke on a Chicagoland F&B Network panel covering ultra-processed foods & sharing insights from our Appetite for Change research. The conversation covered how evolving values are transforming what and how we eat. https://t.co/MlDm2SBhtj

We’re proud to share that Ketchum Brazil has been shortlisted X3 at the @ICCOpr Global Awards. This recognition reflects our commitment to strategy, creativity, and excellence across every project. Congratulations to all the teams and clients involved and good luck!

Think the only way to capitalize on soccer’s biggest stage, the FIFIA World Cup, is as a sponsor? Think again! “Goals & Gameplans” shows you that while, yes, official partners have the platform to shape the narrative, non-sponsors can still be a part of the winning action!

Ketchum’s Food & Agriculture Practice is leading the conversation on how trust and transparency are reshaping food, nutrition and agriculture. See insights from our latest Appetite for Change research: