It took us 90 days to double email revenue and 12 months to generate $44m for The Oodie. I broke down the 3 moves we made in the first 90 days that made all the difference. Go check it out on my Youtube channel! (and comment/like/subscribe, it helps a ton :))

I've been a Whoop subscriber for 5 years. And not because their emails are good. Wearing it changed how I saw myself. Your product needs to make your customer FEEL something. • A segment • A good campaign • Your win-back sequence Until your product gives your customer a

Only 50% of your list opens your emails on a good day. For supplement brands, that 50% is the difference between a one-time buyer and someone on a 30-day replenishment cycle. The best way to run retention as a supplement brand:

Only 50% of your list opens your emails on a good day. For supplement brands, that 50% is the difference between a one-time buyer and someone on a 30-day replenishment cycle. The best way to run retention as a supplement brand:

We grew our retention agency to easily run 100s of campaigns a month. • 75 people • Strategist-led • Making our brands $8M/month total Here’s exactly what I’d do if I had build my agency from scratch: GET CLEAR ON THE FOUNDER’S ROLE: > Don’t get tied to day-to-day campaign

We grew our retention agency to easily run 100s of campaigns a month. • 75 people • Strategist-led • Making our brands $8M/month total Here’s exactly what I’d do if I had build my agency from scratch: GET CLEAR ON THE FOUNDER’S ROLE: > Don’t get tied to day-to-day campaign

Copying retention strategies from other industries is one of the most expensive mistakes in DTC. Every industry has a different retention logic. • Supplements run out • Beauty gets used up • Subscriptions auto-renew • Fashion has none of that A fashion brand running a

Copying retention strategies from other industries is one of the most expensive mistakes in DTC. Every industry has a different retention logic. • Supplements run out • Beauty gets used up • Subscriptions auto-renew • Fashion has none of that A fashion brand running a

7 retention lessons I learned by questioning everything I was told: 1. The "1–2 emails per week" rule was never tested. It was just repeated enough that everyone stopped asking why. 2. Best practices only work under specific conditions. Most teams inherit them without

7 retention lessons I learned by questioning everything I was told: 1. The "1–2 emails per week" rule was never tested. It was just repeated enough that everyone stopped asking why. 2. Best practices only work under specific conditions. Most teams inherit them without

Make 2026 the year you make MILLIONS in repeat revenue. Here's 13 core retention flows you can implement today: 1. Welcome Flow 2. Abandoned Checkout Flow 3. Browse Abandonment Flow 4. Abandoned Cart Flow 5. Site Abandonment Flow 6. Failure to Launch Flow 7. First-Time Purchase

Broke these down in depth a couple months ago. Check it out here if you’re interested:

Make 2026 the year you make MILLIONS in repeat revenue. Here's 13 core retention flows you can implement today: 1. Welcome Flow 2. Abandoned Checkout Flow 3. Browse Abandonment Flow 4. Abandoned Cart Flow 5. Site Abandonment Flow 6. Failure to Launch Flow 7. First-Time Purchase

https://t.co/fnMMPAEeaF

I'm watching a $50M health and beauty brand build an app right now and it's changing everything about how they retain customers. The old way will fizzle out in 2026. - Email open rates hovering around 30% - SMS getting lost in the noise - Push notifications on web that nobody

I'm watching a $50M health and beauty brand build an app right now and it's changing everything about how they retain customers. The old way will fizzle out in 2026. - Email open rates hovering around 30% - SMS getting lost in the noise - Push notifications on web that nobody

I've spent 8+ years running retention for DTC brands. Every category you can think of. Supplements. Fashion. Home goods. Food. And if you asked me where retention works perfectly? It's beauty. Not even close. Something special about it. Beauty hits on four levels that no

I've spent 8+ years running retention for DTC brands. Every category you can think of. Supplements. Fashion. Home goods. Food. And if you asked me where retention works perfectly? It's beauty. Not even close. Something special about it. Beauty hits on four levels that no

I see AMAZING products flop because the launch strategy is horrible. If your product launch starts on launch day, you already lost. Get them excited a week beforehand… Send a "raise your hand" email before the product page even exists: "Want first access? Click here."

I see AMAZING products flop because the launch strategy is horrible. If your product launch starts on launch day, you already lost. Get them excited a week beforehand… Send a "raise your hand" email before the product page even exists: "Want first access? Click here."

This might sound crazy. But hear me out… You shouldn’t be rebuilding your retention strategy every time you onboard a new brand. The brands change. The buying behavior never does. Once you understand the psychology driving purchases in a vertical, you stop reinventing