Jonathan Hoefler has moved to Threads/Bluesky
@JonathanHoefler
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I’m no longer on Twitter. See https://t.co/f9g9yEXqsn for my coordinates.
New York
Joined May 2018
It’s been very pleasant being off Twitter this past month, despite missing the few folks here who still aren’t on Threads. I’ll be there from now on, at: https://t.co/vFqyBqG9eR
threads.com
12.3K Followers • 0 Threads • Man of letters. 🔤 Hoefler&Co Founder & Director Emeritus 🎬 Netflix “Abstract,” S02 E06 ☁️@jonathanhoefler.bsky.social JonathanHoefler.com. See the latest conversatio...
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What you really want to do, if you run a competing platform, is to direct the 𝕏 codepoint in your font to something else. Sure, 💩 is the obvious choice, but if you really want to needle him, make it a 🐦.
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Q: "It's bland, poorly drafted, thoughtless, and foolhardy" A: Correct Thank you
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Q: "Microsoft has a prior trademark on that!" A: Google "USPTO trademark class," and then hire an attorney or earn a JD
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Q: "That X is just something out of Unicode!" A: Your brand colors are just something out of RGB
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Q: "You can't copyright that, it's just made from a font!" A: Most logos are made from fonts
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Hi. World's Shortest FAQ about That X Logo, from the founder of a type foundry who's spent 35 years at the intersection of letterforms and IP law:
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Commendable period typography, here!
It’s the last 48hrs of the UK Kindle countdown sale for THE BOSS OF BETHNAL GREEN - just 99p until Thurs 20th July! https://t.co/Ef6mQRp7i4
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“Exquisite corpse,” as it were
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BREAKING: Fashion Industry edges out Architecture as the visual field most unlikely to have consistently shitty ideas about typography
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If you haven't been following this over the past week, take a look at this summarizing blog. It's important.
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This is coming for typography.
i've officially stumbled upon the weirdest thing i've ever seen. on a spotify radio this week, 1 song annoyingly kept playing. except every time I looked, it was a different song name and artist entirely. so I started keeping track. here's 49 of them. https://t.co/VrmYPyQQqg
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This month in AI: press releases in which second wave platforms announce that AI has been central to their mission for decades
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Mine has to be Jacques Derrida coming to our eighth grade class, delivering an impenetrable talk that in no way was adjusted for a young audience, and leaving without comment. I’d long thought I’d dreamt this, until an old friend recently corroborated it.
What was the maddest school assembly you ever had? Mine = in primary school we were warned to never accept LSD patches from strangers (who would allegedly tell you they were fake tattoos of Bart Simpson). Something that has happened to me precisely zero times.
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In the Venn Diagram of “typefounding” and “woodworking,” the union of the two sets appears to be “Moxon’s Mechanick Exercises”
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Reading about — that’s right — woodworking
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Anyway. Go do great things.
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Life is too short to keep redrawing Helvetica. It really is. You’ve got talent. Do something more interesting with it. People will love you.
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