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A solution that keeps your authenticity: - Feed AI your actual transcripts and voice samples - Provide good and bad examples of tone - Give thorough context: your ICP, your mission, even your casual phrases AI only amplifies your voice if you give it the right examples.

You talk with passion on calls. You handle objections like a pro. Then you sit down to create content... and it feels flat. Why the drop-off? - Outsourcing without proper guidelines - No “Founder Voice” document - Generic prompts with no context

Want the full guide on how you can turn a sales call into 1 month of content? Check this out:

Your best insights aren't in blog research. They're in yesterday's client meeting.

Why most outsourced B2B content fails: It's written by people who've never: • Run your sales calls • Solved your problems • Worked with your clients • Built your solutions Stop trying to create content. Start documenting expertise.

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Start with customers and work down.

(Not what you do - what it means for them) Step 4: Find who cares most about that value (Your true market) Step 5: Position to be their clear best choice (Not the best overall - the best for them) Most founders do this backwards. They start with features and work up.

Found an interesting framework for startup positioning, from April Dunford. Step 1: What happens if you disappeared tomorrow? (This reveals your true competition) Step 2: List what you have that they don't (Not features - real differences) Step 3: Map those to customer value

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- Which explanations got the best response? - What objections did you handle well? That's your content strategy right there. No need to manufacture insights. Just capture and share what's already working.

Most B2B content fails for a simple reason: It's created backwards. Companies start with: "We need to post something", instead of "What do our prospects actually need to know?" Look at your last 5 sales calls (you better be recording these): - What questions kept coming up?

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Not the subject line. Not the sequence. It's the impact. Campaign A pitched strategic acquisitions. (Impacts every department) Campaign B pitched a point solution. (Impacts 1-3 people) The bigger the impact, the better the response higher up the org.

Some cold email math that might surprise you: Campaign A: 700 leads → 41 positive replies (17:1 ratio) Campaign B: 6,000 leads → 4 positive replies (1,500:1 ratio) Same target persona. Same company size. 88x difference in performance. The key? Not the copy.

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Everything else follows. Start with these questions: • Who loves your product most? • What would they use if you disappeared? • What unique value do you provide them? • Which segment of the market values this most? Narrow until you can dominate.

Product decisions Marketing focus Sales strategy Partnership choices Integration priorities Fix your positioning first.

Your product roadmap is broken. Your marketing is scattered. Your sales team is struggling. Why? Positioning. It sits upstream from everything: