After working in the #gamingindustry for a while now as a social media manager, you tend to learn a few things about promoting games across platforms. Here's the 6 most common mistakes that I see #indiedevs making on Twitter:

We may work remotely across the globe, but that doesn't stop us from meeting! On Sunday, we had a chance to gather our team for axe throwing in Wrocław before sitting down & catching up face-to-face. Thanks everyone who came, we can't wait for the next one! #meetup #teambuilding

Posting multiple tweets a week is good for keeping your community engaged (and if you can, you definitely should!) it's also okay to just take a break and knuckle down on development from time to time. Be open about it. Your fans will understand. #gamedevtips #SMM #socialmedia

Sometimes it's difficult to prepare content for your project, especially if you feel like you're running out of things to talk about. It's okay. Remember, quality of posts over quantity.

I'm curious to see how this will affect the work we do, and how it can influence the games we're marketing.

#SocialMediaManagers - what are your thoughts on the Reddit protests and the API changes to Twitter? Do you think they will drastically affect the way we promote games, or is it something we will just find workarounds for and just keep on going?

🙌 It's #FollowFriday! Show us your latest 👇 so we can #retweet and get you some #follow energy! Don't forget to #follow for #indiedev retweets, and join https://t.co/BcMMtI3hjf 😉. #gamedev #indiegame #indielove #celebrateindies #game #gaming #gamer

#SteamNextFest is here! What's everyone playing at the moment? Developers, link me to your demos, I'd love to check them out! #pcgaming #steam

And of course, don't forget to try out other people's games! You might find some inspiration for your own, or even just a new favourite way to pass the time :)| #gamedev #steam #steamnextfest #indiedev #indiedeveloper

Just 4 more days until #SteamNextFest! If you're an indie developer, consider participating and showing your game off. A boost in visibility such as this can help to build a community quickly for your game, and help you to know which areas you need to improve before release.

Looking forward to #SteamNextFest next week, to check out all of the new indie projects coming soon! #GameDev and #indiedev, show me some of your projects so I can try them out next monday! I might even be able to offer you some advice for marketing too :)

A similar point goes for promotion - don't force yourself to promote your game before you're ready to. Teases are all well and good, as is WIP, but if you're not happy with what you're doing, then don't show it off just yet.

A good community will understand that you need a break from time to time. There's no shame in taking care of yourself, in order to bring about the best game that you can. #indiegame #indiedev #burnout #gamedev

Not really marketing-related as per usual, but a reminder to take regular breaks and avoid burnout. Gamedev can be fun, and so can community building! But you need to remember to take care of yourself too; pushing yourself too much can, and will, affect your projects.

⚡️ NEW POST ⚡️ Going beyond the usual TikTok gaming insights! I wrote about on my research on: 🔎 TikTok SEO & discoverability tips 🔎 The algorithm??? 🔎 Why it matters I used a nice stock photo too! WE'RE MOVING UP IN THE WORLD. 📰 Read: https://t.co/AxTtCCkvjo

It's #ScreenshotSaturday! Post your projects, and I'll retweet them! 🔁 Show us all what you're working on! #indiegame #indiedev #gamedev

Of course, not all games fit this format, and that's okay! Instead, as I've mentioned before: time to build a community and ask for feedback. Devlogs, WIP clips, and blog posts help bring people along for the ride and can build you an audience before you know it. #indiemarketing

Early Access can be a good call for many indie projects. Sure it's nice to have a full, feature-complete product, but sometimes a small early access period can help give you valuable feedback on how to improve your game before launch.

Interact with people, comment in Steam forums, mention your game on Reddit - the bigger the audience you build, the more likely your project will be to succeed. #gamedevtips #gamedev #communitymanagement #indiegame #indiedev

Community will always be at the core of your game. You could have the most 10/10 experience imaginable, but if you can't find a community, then your game might struggle to take off.

it's not necessary, but if you've got the budget, it's certainly worth trialing for a month to see how it can help boost your game's visibility. #indiegame #gamedev #indiedev #gamedevtips