They say every Robinson Crusoe needs a Friday. As I undertake this crazy adventure in Brazil, that’s been Vancley—translator, travel partner, deal maker and most of all, a friend. Proud to have him on this journey with me. #TrustedTeam #BusinessAbroad #RealConnections

It’s not just Razor’s Edge out here. We’ve been testing something game-changing from Brazil: Fertisystem. They’ve developed a patented sonar sensor that monitors seed + fertilizer flow on air drills and air seeders—and it crushed testing in North America. Yesterday, I got to tour

After a long journey from Riberião Preto to Passo Fundo, we arrived in one of the most beautiful corners of Brazil, where it truly feels like God used a different brush. Honored to announce our new manufacturing partner: Mann Peças Agrícolas, a family-run company with over 40

Still riding the high from today. Spent the day deep in Brazil’s ag heartland—fields full of everything from wheat to bananas. Climbed into a combine with local farmers and watched doubt turn into pure excitement. 🌎 Brazil ag is something else. Tomorrow we fly south for even

There is no better way to start the day with some exercise, and one of my favorite ways is to #spin. This morning marcelateixeira96 absolutely kicked my butt velocity.riberiao.preto.abv. The location may be new to me, but the energy and the vibe is exactly what I needed this

It’s a wrap!.5 full days. 7AM to 7PM. And every moment was worth it. From podcasts with Matheus Marino to deep conversations across booths—this week showed me just how much heart lives in Brazil’s ag community. 🇧🇷 Obrigado to CooperCitrus & Campo Digital. Big things ahead.

Coffee in Brazil? A full experience. At CooperCitrus Expo, CrediCitrus serves Vita Café—you pop it open, stir, and savor. It’s like farm show meets barista vibes ☕. 🌱 Fueling up, Brazilian style. #VitaCafe #CoffeeCulture #AgInBrazil

Today had everything—crowds, connection, laughter… and some tough emotions. Caue, who's been working with us here, got difficult news and had to leave the show early. It hit hard. But through it all, the Cooper Citrus crew showed up with real heart. 🙏 Hug your people. You

Started the day with prayer, purpose, and a powerful message from the leaders of Campo Digital and CooperCitrus — and it only got better from there. Had the chance to share our Razors Edge Concaves with an incredible team that’s fired up to take them to farmers across Brazil. Met

Brazil showed up strong. Day 1 of the Expo and the vibe was 🔥.Gov. of São Paulo. Minister of Agriculture. Packed house. Farmers lining up just to shake hands. You could feel the respect. And the love for agriculture? Runs deep here. Day 2 is next, and 42 busloads of farmers are

From running through Toronto airport….To driving in Brazil with gear stuck in customs….To watching the president of Campo Digital help paint our booth parts by hand—.That’s the spirit that built this. Grateful. Exhausted. Fired up. 🇧🇷 Tomorrow we show what we came for.

Saskatchewan and Alberta showed up strong this week. Booth packed. Farmers talking. Energy non-stop. And for the first time ever, I’m not here for the final day—flying home to prep for Brazil. But the team? They handled everything. People came by saying, “We heard you on the

Joe Gardiner says it clearly: “If I died tomorrow, my dad would probably go back to tillage.” But even if they saw things differently, his dad showed up every day, helping run a farm in ways he didn’t always agree with, just to support the next generation. That kind of respect,

Joe Gardiner’s weapon of choice? Passion. Because without it, you won’t make it through the hard days. “You’ll say, ‘Screw this—I could work 9 to 5 and not deal with this.’” But if you’re lucky enough to get 80 years on this earth, why spend them doing anything less than what

In 2014, we borrowed a trailer and took a chance. Today, we’re showing up with something we only dreamed of back then. Every upgrade tells a story of grit, growth, the grind behind the scenes, and the people who helped build this company. Thanks to the crew, the clients, and the

What a 24 hours. Left Winkler at 5PM. Picked up Noah Tines — skateboarding across Canada for a cause. Landed in Avonlea for a combine clinic and BBQ at Watson Seeds. We showed off farmer designed harvest tools like Razor’s Edge Concaves, Schergain Drop Pan, Ipaddock Typhoon.and

At just 18 years old, Tim Young was driving tractors down backroads, giving live demos, and selling machines like a pro. He’d wash the cab, prep the specs, and walk farmers through every feature—from turbocharged engines to ISO-mounted cabs. That summer, they sold 24 tractors

When a frustrated farmer showed up on a Sunday, Tim Young’s team had him covered—coffee, the right part, and a good attitude. Why? Because Tim was out picking up parts, had already bought them lunch, and made sure everyone working the weekend felt appreciated. For Tim, it’s not

When asked what his weapon of choice would be, Tim Young didn’t name a tool or a trait—he said persistence. Because it’s not about how many times you get knocked down. It’s about how many times you get back up. That’s what keeps farms running, businesses alive, and dreams in

From not knowing the computer password to running the entire farm—Lesley Kelly stepped up after losing her dad. Equipment leases, grain losses, operating loans, and sleepless nights—she faced it all. That year wasn’t about growth. It was about survival. And she made it through.