As marketers, we look at ads and analyze them everyday. And since our team at @2xgrowthagency do these ad teardowns for clients and prospective clients on a weekly basis, I’m thinking of sharing some of these teardowns in a series. We’re constantly learning and innovating new

Nobody asked for it, but here's my update on ad performance that I'm seeing over the last month or so across the DTC landscape. Performance in July was a bit down following Prime Day (expected). Some brand saw success and some massive success, and most of those actually were on

Starlink Mini offers fast, reliable internet on the go—great for traveling, camping, exploring, boating, RVing, and more. Stay connected without dead zones or slow speeds. Order online in under 2 minutes.

As we approach Q4 with BFCM and holiday planning, how will these Meta Ads updates change you game plan? Our team have been testing tROAS bidding over the last month. I feel the new Conversion Value Rules and incremental conversions will definitely be a plus to our campaigns.

More powerful analytics integrations to help refine Meta's AI models for campaign optimization. Staring with GA and Northbeam, then expanding into other. Sharing aggregated data directly with Meta means better cross-platform insights and help drive more value for businesses.

Incremental conversions is coming as Meta introduce a new opt-in attribution setting. Designed to shift ad delivery to focus on driving more conversion that wouldn't have happened without the ad. This might be just the game-changer we're looking for in our campaigns.

Advertisers can now define new conversion values like profit and predicted lifetime value. Meta is introducing Conversion Value Rules which let you prioritize high-value segments without creating separate campaigns—expect more automation and better targeting.

Meta’s latest campaign optimization updates focus on delivering what matters most to businesses by offering more precise optimization options for advertisers. Roll outs for these changes are on it's way as we enter into Q4 with BFCM and holiday planning. 🧵

Does anyone know how I can get help to unlock my Facebook account? I've tried their steps and identity verification process (which was all bot managed), but didn't seem to work. Still locked despite they verified it's me. 😭

RANT... annoyed with Meta Got locked out of my FB account since May 2. Despite going through their identity verification process, resetting my password, and following their steps to log back in, I'm still locked out. At this point, I just want to jump on the phone with Meta

Have you tried UGC ads for your #SaaS products? Share your thoughts or questions below! 👇

Slack - A messaging and communication app for teams.

Jasper - An AI tool that helps you write almost anything.

Foreplay - A tool that let's you save ads from TikTok and FB Ads Library.

Motion - A productivity app that manages your tasks and calendar powered by AI.

Here's a few great examples of SaaS products that utilize UGC creatives in their ads 👇👇👇

OR the simple UGC product reviews would do as well. The user can share stories about the problems it solves and the pains it relieves for them. A great way to show before and after. The key is to SHOW, not just tell.

Not only can you talk about the product more flexibly, but you can also highlight key features that solve common problems. Get those "ah-ha" moments right up front to resonate with others facing similar challenges.

Instead of a static product screenshot, why not use the green-screen mode to show the product in action? Share your genuine review and how it has benefited you. It''s more engaging and captures attention.

Does UGC ads work for SaaS products? ABSOLUTELY! Examples in thread. Bookmark this now to find it later!

9 Tips For Writing Email Subject Lines That Get Opened: [BOOKMARK THIS] 1/ Understanding Your Audience: Tailor your subject lines to what your audience cares about. For example, if your audience is primarily small business owners, a subject line like "Grow Your Business with

Found this helpful? Reach out to see how our approach to making high performance ad creatives apply to growing your DTC brand. ❤️ https://t.co/Okb7XDUYYU