Jefferson Cheng
@Jeffersonch3ng
Followers
979
Following
4K
Media
251
Statuses
935
San Francisco, CA
Joined February 2013
Been working on this project since I started at Figma. Happy to have it out in the wild. Special s/o to @damiencorrell, @_chelsea_white, @chadcolby, Ben Hill, @AHelmbolt, @notlaurenbernal, Sydney, Gustavo and Mika. You guys have been an absolute dream to work with đź’—
Today’s the day! I’m over-the-moon excited to share some of the @figma FigJam brand updates we’ve started to roll out. Plus, a little typographic side quest 🤓 Yes, #designtwitter this is a thread...
3
3
54
Had a blast working on this with the absolute best : @chadcolby, @damiencorrell, @carlyayres, @amberbravo, Ben Hill, Maria Chimishkyan, Mika Kunisaki, Gustavo Delgado, Kaley Aposporos
2024 — We shipped it, you shaped it → 180 releases → 220 Friends of Figma groups worldwide → 10,000 Config Attendees
4
2
25
My wise friend Cortney 💗🌷💗
In our last interview with Dark Properties, Willa Köerner (@willak) interviews Cortney Cassidy about leaving her tech job to become a full-time gardener Link below 👇
0
0
2
A huge shoutout Figma’s Brand Studio. It was a joy to work with you all. @leandrocastelao @damiencorrell @andy_luce @chadcolby @gdesmadrille @gladwerefriends @taryncowart, @beccaaaramos, Maria Chimishkyan, Ben Hill + more!💓
0
0
6
This was just the beginning of our journey to unlock inspiration. To learn more about how this process evolved our visual language, read the article by @carlyayres:
figma.com
From playful primitives to a vibrant new palette, we’re unveiling our latest brand evolution—one that speaks to all product builders.
1
0
11
The fun part was translating the character of these 3D structures onto our mostly 2D surfaces. This contrast inspired innovative ways to convey their essence within our product context. Here’s Ueli Berger’s playground and alongside an activated primitive.
1
0
11
We were very conscious and intentional in how we pull references. Our research led us to a fascinating parallel between the Figma canvas and playgrounds—both spaces for creation and experimentation. The playgrounds of Isamu Noguchi and Mitsuru Senda capture this spirit.
1
1
14
So beyond grateful to be part of such a talented group working to evolve @figma’s visual language. I wanted to share some early inspiration that kickstarted our design process…
3
12
66
I’m so, so excited to share the work the team has been putting in to refresh and evolve the @figma brand! I’m honored to work alongside them and for a company not interested in chasing averages or afraid to take chances.
10
17
398
You may have noticed some tweaks to @Figma’s brand... This is the first part where we dig into what’s changed, talking with the talented team who made it happen. Kudos to @taryncowart, @damiencorrell, @andy_luce, the entire Brand Studio, and partners @blancpain and @grillitype
2
10
127
You can now snag your own copy of The Prompt ($15) in the @figma Store:
#Config2024 is a wrap, so now is a perfect time to sit down, unwind, and crack open The Prompt—or pop open a tab: https://t.co/eqJnHrqDxO what are you reading? Liking? Vehemently disagreeing with! Let me know!!!
2
3
14
In what is now a tradition—we wanna give ya’ll a little peek behind what motivated the #Config2024 visual identity and all of the work and thought the @figma Brand Studio poured into our annual user conference.
5
31
309
Amidst the whirlwind of #Config2024 launches, I’m excited to share The Prompt, a zine from @figma exploring AI, design, and code. We chatted with Config speakers, @figma folks, and industry experts to capture where we’re headed…
9
15
173
OK ALSO ILLUSTRATOR APPRECIATION THREAD: Our Brand team (hat tip @Jeffersonch3ng & Jessica Svendsen) brought on an incredible lineup of folks for our end of year package. First up, Jay Daniel Wright ( https://t.co/19scLAjNB2), featured here: https://t.co/KnFe4F4wkF
From AI to Zoom Zen, let's dive into some of the biggest moments, ideas, and trends of the year. This is our EOY Handoff → https://t.co/w1nZOYVhOR
1
1
8
i'm not sure if you've all seen the @figma blog lately, but @amberbravo @Jeffersonch3ng @carlyayres @msjennyxie and Jessica Svendsen are working on something really special over there
figma.com
Welcome to Shortcut, Figma’s blog for telling stories about people, and the priorities, plans, and pivots they discover along the path of bringing new ideas to life.
0
1
33
Another year down with @figma Brand Studio on #Config2023 - months of hard work by a team of true professionals... and me! 🫡 @damiencorrell @Jeffersonch3ng @chadcolby @SoundsLikeThese @leandrocastelao @andy_luce @redindhi Mika Kunisaki Gustavo Delgado https://t.co/abYBZa3l8e
5
4
53
I stand by this and encourage everyone in our team to do so. Payoff in the process is always fulfilling. I find it dangerous to drown yourself in style references.
Regardless of how evident it is in the outcome, we always start from a conceptual place. It’s never a pure style exercise. With this year's launches bringing design and development together, our initial spark was this overarching theme of a shared common language.
0
0
8
Just some baffled textile art, NBD ❤️✨👌
This ephemeral quality of an event brand opens up the approach to be bold and opinionated. The challenge is in quickly establishing something that's recognizable across many surfaces that doesn’t create visual fatigue before the actual event.
0
1
7