I wanted to share an e-mail my team came up with to help drive excitement and click-through rate

RT @robinreplies: As promised, here are some incredible agencies I’d recommend to any brand looking for email/sms support. A little context….

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Hard news out of @Yotpo today. The company is laying off 200 people, about 34% of their global workforce, as part of a major strategic shift. They're sunsetting their Email and SMS offerings and going all in on Reviews, Loyalty, and AI. This one hits close to home. So many.

Last year, Google and Yahoo made email deliverability your #1 priority. Here’s what we’re doing to help clients adapt (and win in 2025):. → First, we break down performance by ESP.→ How’s Gmail performing vs. Yahoo vs. Hotmail?.→ If Yahoo’s flagging more spam complaints, we

It still surprises me how many brands overlook the most valuable metrics inside Klaviyo . Clicks and revenue are just the surface. Here are the deeper data points we look at to uncover what’s actually driving purchases:. → Export your campaign data from Klaviyo — not just for

I don't understand how today people are still taking the batch and blast approach. and thinking it's working for them. Honestly, batch and blast is DEAD. ------------------------. Here's what you actually need to focus on in 2025:. → Real segmentation.Google, Yahoo, and other

So many brands assume that if their email open rates are around 50-60% their emails are strong. And that they are reaching the actual inbox effectively. I think this is one of the biggest misconceptions today. Honestly, the open rate is meaningless now - it's essentially fake

Here's a common mistake most DTC marketers make - they assume deeper personalization in every campaign is always worth the effort. But sometimes, the juice really isn't worth the squeeze. I think assuming complex, deep personalization is always necessary for one-off campaigns

Here’s the attribution mistake your agency is probably making — and how we think about it differently. Most brands are still relying on Klaviyo (or whatever ESP they’re using) to tell them how much revenue their email program is generating. But here’s the truth: that’s not

Your Klaviyo Deliverability Score Isn't Enough. Here's Why. 👇. It doesn't really tell you where your emails actually land, and it's just a broad health indicator for your account. ----------------------------. Instead, here's how you'll really want to start tracking and

STOP thinking email marketing is just about sending emails!. The smartest brands are using email to power their entire marketing stack — across Meta, TikTok, Google Ads, and beyond. So, if I were hiring an email marketing agency, I'd ask them these 3 questions:. 1. How will you

It's been almost 6 months since Klaviyo launched its Extended ID, but a lot of brands still ask us: Is Black Crow still worth installing today?. I think there's a misconception that Klaviyo's new feature makes Black Crow redundant. But the resounding answer to that is absolutely

So many brands get this wrong. here's the truth about email list growth. Growing your list sounds great, but if you grow it too fast. - You end up with inflated Klaviyo costs. - No revenue behind it. Here's what to watch for:. When a user signs up, how quickly do they:.→

So many DTC brands get this wrong. here's the truth about hiring an email agency 👇. A lot of businesses reach out to us wanting email and SMS marketing help. But frankly, they're often not at the right stage yet. Before you hire an agency, you need to look at your own

Here is the best way to use AI and personalization to make your customers feel like they walked into your store. Like a real person is talking to them. For example, imagine someone in the Northeast, it's still cold out there. So, how do you talk about:.→ The weather?.→ The

If you're missing cross-device data in Klaviyo, here's how to fix it. 👇. Klaviyo's Extended ID is getting better. but frankly, it's still missing something crucial: true cross-device attribution. This is where you need to pair Klaviyo with a tool like Opensend. Why?. To

Here's why I'm calling out Wunderkind today. 👇. Frankly, I cannot stand Wunderkind right now. Here's why: They hide the truth. They talk a big game about growth and revenue. But when we ask them to prove the true incremental growth?. They hide behind reporting their own

Every DTC brand right now is feeling the pressure:.→ Rising customer acquisition costs on Meta.→ Higher CPCs on Google.→ An economy that shifts by the day. The cost to acquire a new customer has never been higher and it’s not getting easier anytime soon. Here’s why working

When working with agencies, here’s the #1 thing you need to check:.→ Go into your backend settings in Klaviyo. Look closely at the attribution window, and ask yourself:.- Is it 5-day open?.- Are they counting bot opens?.- Are they inflating results with long windows?. Because.

Most agencies won’t tell you what really moves the needle for your business. Here’s the secret:.It’s not about some secret tactic. It’s about:.1. Real execution and .2. Caring enough to understand the full picture of your brand. ---------------------------. Here’s what separates