This update has been impacting more than just publishers. There’s been massive fluctuations for local businesses dating back to end of Jan. Curious if volatility calms down now that this is done running.

If you're a small business owner, drop your website URL, and I'll do a 3-minute SEO audit of your site via Loom.

I'm seeing a new layout for Google Business Profile. There are now images associated with each local pack listing. The website and directions button are no longer visible. Overall, it has a cleaner layout and puts more emphasis on optimizing your GBP images. cc'd: @rustybrick

Amazes me how keywords in your business name still carry so much SEO weight in 2026. Columbus Roofing Company ranks #1 in the local pack and organically for the query, "Columbus Roofing Companies." Let's take a look at the authority score of the two competitors behind them.

Local SEO Question: Would you swap out the number on your Google Business Profile with a CallRail number? Pro: Track which leads come from GBP vs other sources and see which ones actually convert to revenue. Con: Different phone number on CallRail than your website, leading

Is Yext still relevant in 2025? To me, getting listed on hundreds of random directories seems counterproductive—many are low-quality and could look spammy. Wouldn’t most businesses get better results manually claiming and optimizing the platforms that actually matter? This

Your location is one of the most important ranking factors for Google Business Profile. I learned this the hard way with my own business back in 2018.

🧵 My perspective: The future of search isn't better results—it's continuous conversations. This is why Google is losing market share to AI: Apple said they saw a decline in search on Safari for the first time in 22 years because fewer people search on Google and instead use AI.

🧵 This is how Gen Z propelled $PINS (Pinterest's) stock 15% higher after exceeding revenue expectations with $855M.👇 CEO Bill Ready said that Gen Z has become the largest and fastest-growing cohort of users on Pinterest. Gen Z often lacks the words to describe what they're

Is there a fraud brewing between $AAPL and $GOOG that could impact the future of search?

New video setup at our agency’s office. We’re bullish on video content across YouTube and TikTok.

$APPL has an easier path forward to recoup the $20 billion in lost recurring services revenue if $GOOG is no longer the default search engine on iPhones. Let’s dive into it.

$GOOG stock dropped 8% today after the massive announcement from $APPL that they may not use Google as default search engine… Investors are clearly concerned about AI search taking away market share from Google.

10/10 on the new name, logo and branding.

Loving the new layout of Google Meet, cropping out the excess background video. More than 300 million individuals use $GOOG Meet every month. This application is the second most used worldwide for video conferencing behind $ZM (Zoom). I wouldn't be surprised by the end of 2025

YouTube vs Netflix Q1 2025: - $NFLX Total Revenue: $10.54B - YouTube Ad Revenue Only: $8.93B But YouTube's total revenue (including Premium, TV, and Music subscriptions) IS NOT disclosed by $GOOG. Netflix projects $44B for 2025, while analysts say YouTube did $54.2B in 2024.

According to @MoffettNathanso analysts, YouTube had an estimated revenue of $54.2 billion for the full year 2024, making it the second-largest media company after Disney. The $54.2 billion figure for full-year 2024 includes all YouTube revenue sources: ✅ Advertising revenue

YouTube is on track to surpass Disney as the #1 media company by revenue in 2025. YouTube generated $8.93 billion in advertising revenue for $GOOG in Q1 2025, growing 10.3% year-over-year. With 125M+ Premium subscribers and billions in subscription revenue not reported,