Jake Heyen
@JakeHeyen
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Sharing news, products, & trends in health & fitness.
NYC
Joined June 2012
Subscription models have hit the shoe space. On just launched shoes that are $30/mo Once you wear out the shoes, send them back to On, and they'll send you a new pair.
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I'm going full foot maxxing. Toe spacers is the newest addition.
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đź“© Subscribe to Wellworthy for the latest health & fitness news, delivered every Thursday. https://t.co/EOsCs0CKfm
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The brands, products, and insights you need to unlock your full potential.
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Time Magazine released their “Best Inventions of 2025” list, with several health & wellness brands earning a spot. My favorites include: - Kohler x Remedy Place Ice Bath - Whoop MG Device - Apex Cool Labs Narwhals - Beyond Power Voltra 1 - Rally Orbital Massager - Hyperice x
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AllTrails partners with OpenAI to bring a library of over 500,000 verified trails directly into ChatGPT conversations. Helping people discover the perfect trail for them.
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NRTHRN STRONG opens it’s first flagship U.S. location. A Copenhagen-born fitness concept redefining functional training through a Nordic lens, derived from cross-country skiing.
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Weighted vests are scaling up. As Life Time just named Aion its official weighted vest sponsor. Joining brands like Equinox who partnered with KILOGEAR and Orangetheory who partnered with OMORPHO.
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The Red Bull Gym Clash finals took place in Greece. A global fitness competition where gyms competed against each other to prove they have the best athletes.
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My favorite health & fitness headlines this past week. ⬇️ Full list & details below ⬇️
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If you want to join the party, this is what we're building: https://t.co/EOsCs0CKfm
wellworthy.com
The brands, products, and insights you need to unlock your full potential.
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Officially passed 100,000,000 views last week. 1.5 years of making content every single day and now media has become my full time job. Time to go even bigger in 2026.
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Looks like the NYC Marathon listened to my video last year and upgraded their merch. Big fan of some of these pieces.
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This is my favorite drama of the year. Will be doing a video breakdown for y'all.
BREAKING: THE STRAVA FILES & SHARE AURA > On August 22nd, Strava emailed @zachpogrob to add a Strava watermark to all shares from Share Aura, 10 days after they launched, or they would cap new users permanently. > Zach says NO and removes Strava as a new integration to Share
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đź“© Subscribe to Wellworthy for the latest product drops in health & fitness, delivered every Thursday: https://t.co/EOsCs0CcpO
wellworthy.com
The brands, products, and insights you need to unlock your full potential.
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On, BEAMS, and REI released a limited-edition capsule featuring apparel, outdoor gear, and accessories blending contemporary style with high-performance functionality.
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Ancient + Brave debuted its science-backed formulas stateside, offering seven core products covering collagen, magnesium, creatine, and more.
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Peloton launched Peloton IQ, an AI system providing dynamic coaching across all equipment with performance estimates, progress tracking, and real-time insights.
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SATISFY launched it’s first women’s running line. With pieces across all 5 of their core apparel technologies for training blocks, race days, trail days, and more.
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ĹŚURA launched 2 new products. Including the Ring 4 Ceramic, a new design coming in 4 stylish colors. And Health Panels, a service allowing members to schedule lab testing, with the data integrating to their ring for insights.
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Seed launched Co-Biotics. A new category of daily supplements for both the human body and its microbiome, with 2 capsule ViaCap technology.
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