Jack Johnson - The Franchise Insiders
@JackInsiders
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Franchise consultant | Built & sold The Key to PE | Help executives escape corporate & build something that matters | Truth over hype | 600+ placements
Boca Raton, FL
Joined February 2021
You don't build wealth because you took a risk. You took a risk because you understood the real risk is doing nothing. -A W-2 feels safe until it disappears. -A franchise feels scary until it's yours. Security isn't a paycheck. It's options. đź’Ľ
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Franchising isn’t about buying a job. It’s about buying your future. Every smart choice you make today builds: – Cash flow you control – A business someone will want to buy later – A lifestyle you design instead of endure – Real wealth instead of a salary ceiling It’s not easy.
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In the high-stakes world of proprietary trading, technology isn’t a luxury; it’s your mission gear. Elite prop traders rely on precision-built tools to move faster, stay disciplined, and execute flawlessly under pressure. Skill still pulls the trigger, but the right tech stack
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12 months later → Rookie of the Year for his entire franchise system. This is what happens when you match the right person with the right model. Congrats, Cody. Well earned. Want to learn if you are a fit for Top Rail or 200 other franchise possibilities?
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2. Will this build real wealth for my family? 3. What happens if I want to add more territories later? We matched him with Top Rail Fence. Manager-run model. Proven system. Territory protection. He didn't just execute. He dominated.
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10 years as a pharmacist. 12 months as a franchise owner. Result: Rookie of the Year. Cody Maxwell didn't leave his career to "buy a job." He left to build equity. When we first talked, he had three questions: 1. Can I scale this without doing all the work myself?
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Definitely not $2.5M. Same hours. Same stress. Same sleepless nights. Only one of them has an exit. Entrepreneurship isn’t easier. It’s just yours.
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I’ve had two exits in 20 years. One of them was a $130M private equity deal on a franchise system we scaled to 250+ territories. Here’s the math most people miss: $500K EBITDA × 5 = $2.5M payday. That same effort in a W-2? You get your salary. Maybe a bonus. Maybe AI takes
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Everyone talks about how hard business ownership is. They’re right — it is. But here’s what nobody says: You’re going to work hard either way. The difference? In a job — you work hard building someone else’s exit. In a business — you work hard building your own.
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You can buy systems and support. You can’t buy ownership. That part’s earned.
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• Decisions that make or break a business
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In 600+ placements and $100M+ in franchise transactions, 95% of “absentee” models fail within 3 years. The winners? They’re working 50+ hours a week for the first two years — building: • Strategy • Culture • Crisis management
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Everyone wants “passive income.” Few realize it’s usually passive loss. That’s why I turn away “passive income” seekers. Everyone says I’m leaving money on the table. “You’re supposed to help people buy franchises.” They’re not wrong — that is my job. But here’s the truth:
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You’ll know what questions to ask, how to assess the franchisor’s support culture, and how to run real validation with existing owners. The result: Our clients don’t buy franchises. They invest in systems they were built to succeed in.
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You’re not getting random names. You’re getting precision-matched opportunities with verified performance and available territory. Step 6: Decision Coaching Finally, we help you evaluate — not pitch.
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Home services, health, B2B, property, asset-backed — whatever fits your DNA, not just your wallet. Step 5: Curated Introductions Then, and only then, do we introduce you to franchisors — brands vetted for leadership quality, scalability, and cultural fit.
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You’ll know exactly what models fit your budget and what returns are realistic — before you ever talk to a franchisor. Step 4: Strategic Category Fit We narrow it to 2–3 categories that align with your experience, risk tolerance, and lifestyle goals.
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Step 3: Financial Reality Check We analyze capital allocation, runway, and lending options using our in-house calculators (Exit Path, Franchise ROI, and Readiness).
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We identify your natural business strengths — leadership, management, sales, finance, operations — and compare them to high-performing franchisees across 600+ systems. It’s not about “what’s available.” It’s about where your profile statistically matches top performers.
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The difference between a franchise that works and one that doesn’t often comes down to personality fit and operational comfort. Step 2: Strength Mapping
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