In the most recent editorial, K. Gielens discusses two paradoxes that illustrate how two pillars of consumer welfare (efficiency and responsibility) backfire. Read the editorial here: https://t.co/NfL7JiDMye #JournalofRetailing #ShoppingParadoxes #Efficiency #Responsibility

Research of Jin et al. shows that scarcity in online promos sells – until it is too scarce: Setting the available number of items to less-than-expected can make customers doubt sincerity, turning urgency into distrust & hurting sales: https://t.co/7HHvbSsHTG #JournalofRetailing

Research of Trindade & Caldieraro shows that rivalry in retail sparks bigger choices and bolder prices: when two stores compete, prices increase, and shelves are stocked with more options than in markets dominated by a single store: https://t.co/EoAlnzICdI #JournalofRetailing

Stop treating all price promotions the same! Sales impacts are different across types: “lower-cost” promos trigger brand switching, “more-value” ones boost consumption among experienced shoppers. Read more: https://t.co/Y7T5vQreCK #JournalofRetailing #PricePromotions

From social to satisfaction: Is social media know-how an edge for franchisees? Yes, when the physical environment supports it! Read here how online expertise turns into satisfied customers and stronger sales: https://t.co/upHXmOhybK #JournalofRetailing #SocialMedia #Franchising

Do consumers prefer different purchasing channels during a blind-boxing collecting process? Research by Zhennan et al. reveals how blind-box collectors shift from online to offline channels as their collections near completion: https://t.co/17q9XtVexi #JournalofRetailing

Should retailers offer extended-sized clothing? Yes, according to research that shows that consumers view these retailers as more inclusive and trustworthy, which leads to higher willingness to pay & stronger purchase intentions: https://t.co/pV2KCqNS06 #JournalofRetailing

Do free shipping subscriptions pay off? Research of Bhave et al. shows they boost early purchases but lose steam quickly, and renewal is challenging (smaller gains for renewers but spending below pre-subscription for non-renewers): https://t.co/oKLyDz9GRz #JournalofRetailing

Semi-prepared foods make meal preparation easier—and help reduce food waste. Convenience can thus be sustainable too. Read the research of van Doorn et al. here: https://t.co/L8WQ1ONKgh #JournalofRetailing #FoodWaste #Convenience #SemiPreparedFood

Does the placement “I recommend…” changes the persuasiveness of an online review? At the top of a positive review = stronger impact… unless decisions are distant, cognitive, or negative. Read research of Jha et al.: https://t.co/0us2klVUre #JournalofRetailing #OnlineReview

One week won’t win it! Sales effects are lower in the first and last weeks of an ad sequence, so skip one-week spikes and aim for multi-week sequences to maximize impact. Read recent research by Gijsenberg et al. to understand why: https://t.co/C5kBWpNwyv #JournalofRetailing

In the most recent editorial, K. Gielens discusses the shift of a dupe culture. This shift demands a rethinking of branding, distribution, and authenticity in a digital, platform-driven economy. Read the editorial: https://t.co/yqm9wDnw7M #JournalofRetailing #Dupes #Branding

The MVL-Poisson Model is a new way to uncover links between shopping frequency, category choice, & promotion impact. It helps in deriving more targeted cross-category strategies. Read the recent research of Pan et al here: https://t.co/4wEiBCBSDH #JournalofRetailing

Retail media is not just ads, it is where consumers, brands, retailers, and regulators collide. From shopper delight to privacy concerns, new research of Pauwels et al. unpacks retail media from all angles: https://t.co/i45XLUbSIT #JournalofRetailing #RetailMedia

How do consumers evaluate frontline cyborgs? Research of Hess et al. provides first empirical insights into how consumers respond to employees enhanced with technology that extends their abilities beyond natural limits. Read it here: https://t.co/k15iaIg63H #JournalofRetailing

How can online and offline/online hybrid retail settings evolve into vibrant digital third places? Recent research by @ozlemkayildiz et al. shows that this happens through orchestrated rituals and shared experiences: https://t.co/a58MzSeCuU #JournalofRetailing #ThirdPlaces

Does the angle of your logo impact how healthy or unhealthy your product appears to consumers? Recent research by Gupta et al. reveals that upward-tilted logos subtly cue perceptions of unhealthiness: https://t.co/Yl0THRy0DU #JournalofRetailing #LogoDesign #HealthyBrand

Should you give a mug or a spa to reward loyalty? Recent research by Ruvio et al. shows that experiences, (like events or trips) not stuff, drive stronger customer connections, boosting word of mouth, loyalty, redemptions & spending: https://t.co/EU1kq3kN3I #JournalofRetailing

More extremely hot days, so how to manage in-store temperature. Research by Ross et al. proposes a consumer journey framework that identifies stages where thermoregulation occur, how to measure it, and when retailers can intervene: https://t.co/Ii78oOq2ZS #JournalofRetailing

Research by Vaid and @grazzidad explores how many sellers should be active on digital lead generation platforms. Too few or too many can be a costly error. “Rightsizing” the seller base enhances user clicks across multiple product types: https://t.co/dDTZIy3BuV