Jimmy MacMillan
@JMPurePastry
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Successful Bakery: Aligning People and Products to Increase Revenue
Chicago, USA
Joined April 2009
Dear Bakery Owner, Every holiday season, your bakery transforms into a whirlwind—The Smart Cookie Newsletter - Issue #14
smart-cookie-newsletter.beehiiv.com
The Power of Focus: Turning Busy Holidays into Breakthroughs
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Stop passing along your financial anxiety, supplier problems, and growth stress to employees. They came to bake and serve customers, not manage your emotional baggage. Lead with confidence, not chaos. #BakeryBusiness #SmallBusiness #Leadership #BakeryOwner #BusinessGrowth
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Your job as a bakery owner isn’t to be everyone’s friend or dump your business stress on your team. Create a fun, productive workplace with clear expectations and watch retention soar. #BakeryBusiness #SmallBusiness #Leadership #BakeryOwner #WorkplaceCulture
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Real employee empowerment means clear boundaries, defined roles, and consistent systems. When employees know exactly what success looks like, they thrive. When everything is negotiable, chaos follows. #BakeryBusiness #SmallBusiness #Leadership #BusinessSystems #EmployeeManagement
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You shape your entire business around keeping one employee happy, change systems to accommodate their preferences, then they quit anyway. Stop building your bakery around individual personalities. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner #Leadership
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Bakery owners think they’re “empowering” employees by letting them make all the decisions, but sometimes employees start thinking they’re running the business. There’s a difference between empowerment and abdication of leadership. #BakeryBusiness #SmallBusiness #Leadership
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Bakery clients may believe they need to figure everything out through trial and error, but the truth is professional guidance shortcuts years of expensive mistakes. Learn from others’ experience, not failures. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe better tools automatically equal better results, but the truth is operational excellence comes from people and processes first. A Ferrari doesn’t make you a race car driver. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe implementing new systems will disrupt busy operations, but the truth is proper systems reduce chaos and free up time. Short-term investment, long-term liberation. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe their situation is too complicated for outside help, but the truth is complexity is often just a lack of clarity. The right framework simplifies everything. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe professional consulting is too expensive without guaranteed ROI, but the truth is staying stuck costs more than solving the problem. One inefficient system wastes thousands monthly. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe they can’t delegate without everything falling apart, but the truth is they just haven’t built systems that enable delegation. Document everything. Train everyone. Trust the process. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe growth means hiring more people and buying more equipment, but the truth is scalable systems let you increase revenue without proportionally increasing costs. Work smarter, not harder. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients believe their problems are too unique for standard solutions, but the truth is 90% of bakery challenges follow predictable patterns with proven frameworks. You’re not as special as you think. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients believe they must stay operationally central or quality will suffer, but the truth is proper delegation systems actually improve consistency. Your business shouldn’t collapse when you take a vacation. #BakeryBusiness #SmallBusiness #BusinessGrowth #BakeryOwner
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Bakery clients may believe new ovens and fancy equipment will solve their operational problems, but the truth is systems and processes are the foundation—technology only amplifies what you’ve already built. Fix the framework first. #BakeryBusiness #SmallBusiness #BusinessGrowth
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A heartfelt thank you to our bakery leaders, pastry managers, and industry professionals celebrating the tenth issue of the Smart Cookie Newsletter - Issue #10
smart-cookie-newsletter.beehiiv.com
My Takeaways from the 2025 Chicago Baking & Pastry Forum
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Bakery owners: Stop choosing comfortable over profitable. That premium bread line you’ve thought about for 2 years? Launch next month. That corporate client you’re scared to call? Call tomorrow. Comfort kills profit. #TakeAction #BakingBusiness #BusinessSuccess
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