Prospects aren't coming to your website to learn about your cool features. They're coming to learn whether you can solve very specific problems for them. Do you know what those problems are? Is your messaging specifically about them?

I’ve never understood why growing headcount is seen as a measure of success or something worth celebrating in startups.

Is there a sports movie with a better soundtrack than Remember the Titans?

Regularly scheduled reminder: No one ever says "utilize." Don't u̵t̵i̵l̵i̵z̵e̵ use it in your content

The fact that it's impossible to walk somewhere as simple as a coffee shop nearly anywhere in the US, because we've made it illegal, is really one of the craziest things about modern America. We have to build walkable cities!

Lord, give me the confidence of any meteorologist who has ever existed.

Every writer should check this out:

Looks like I need to stay off of Twitter on Fridays until I’m able to watch the new #RingsOfPower episode. Spoilers, friends!

PSA: It's easy to feel like you should have made it by now. (Whatever "making it" looks like for you). And that can be crippling or demoralizing. Don't focus on the destination. Focus on the progress you've made.

Shocked. Such a stalwart.

First review of The Hobbit: "This book...is good and should appeal to all children between the ages of 5 and 9." (10 y/o old Rayner Unwin, 10/30/1936) Guess it's time to start reading it to my kids.

Think customers are incessant? Try having kids 😄

Being a parent is great training for being a content marketer. You've got to find creative ways to explain the same concept 152 different ways.

"Pools are perfect for holding water." That's a quote from the epic 2007 blockbuster, Hot Rod.🏍 It's a funny line. Because it's obvious and delivered in a great way. But don't default to starting all your blog posts with obvious statements.

Curbside pickup spots at my local grocery store are anarchy. 4 old ladies pulled up, parked their cars, and went inside in the 10 minutes I was waiting for my groceries. So much for the rule of law 🤷‍♂️

Watching recorded interviews for a case study... Australian accents are the best.

One of the most important roles of an editor is creating clarity. Questions that help: • What does this mean? • Will the reader already understand this concept? • Does this section deliver on the promise we've made our readers? • How could we say this in fewer words?

Want to live a long life? Build strong and meaningful social connections.

Am I the only one who finds these digital screens in refrigerated sections annoying?

What's an example of a truly great business? Great product or service, great experience, great care for their employees and the world...etc.

Async > Asap