With summer tentpole commerce events around the corner, the IAS team knows that every impression must deliver real value. Learn how retail marketers can use AI-powered pre-bid targeting to drive greater performance and transparency on the IAS Insider:

How can advertisers use data to future-proof programmatic campaigns? Join IAS RVP [Northern Europe] Emma Jowett as she moderates a discussion with leaders from @PubMatic, @wppmedia, and European Broadcaster Exchange. Register here:

With continued support from @IDAIRELAND, the IAS Ireland team has expanded by 50% over the past year, with deep involvement in local event partnerships and student learning initiatives. Interested in joining the growing Dublin team? Learn more:

Reflecting on #CannesLions2025, one theme stood out: amidst a flood of signals, advertisers must act on the right ones to drive stronger ROI. Read our full recap for other key takeaways on brand safety, AI, post-bid level measurement needs, and more:

Our IAS Beyond series wrapped its EMEA leg in Madrid, bringing together regional brands, advertisers, and agencies. Thank you to our attendees and guest speakers from @Iberdrola, @MASORANGE_ES, and @Programaticaly. Learn more about our performance solutions:

Our first-to-market partnership with @Snap and @LumenResearch gives advertisers social attention metrics combining eye-tracking and IAS’s AI-powered media quality data to create a bespoke Snap attention score. Learn more:

Career growth, executive guidance, and HR teams that foster a welcoming environment for all employees—those are just some of the reasons why we’ve earned three more @Comparably Awards this year. Do you have a #OneTeam mindset? Visit our Careers page:

At The Marketing Society’s Digital Day in Hong Kong, IAS SVP [APAC] Laura Quigley moderated a discussion with leaders from @SunLife, @GroupM, and @_AssemblyGlobal about key industry challenges, from brand safety and attention metrics to responsible media investment.

In @Fortune, IAS COO Marc Grabowski explains how marketers must shift from outdated brand safety tactics such as keywords to smarter strategies like contextual suitability to unlock greater reach and deepen consumer impact. Read more:

A key theme at #CannesLions2025 was the transformative power of #AI and how it increases the speed and velocity at which marketers can leverage data signals. Check out more from IAS CEO Lisa Utzschneider in @Adweek.

As sponsors of WPP Belonging, IAS CPO Srishti Gupta joined LJ Louis and Daniel Hulme (WPP), and Larry Adams (XSTEREOTYPE) for a conversation centered on AI and inclusivity at #CannesLions2025, exploring ways to reduce algorithmic bias and enhance representation.

IAS Country Manager, France, Clement Bascoulergue met with executives from AXA, BNP Paribas, and Mediaplus France at #CannesLions2025 for a discussion on owning media strategy and ensuring transparency to drive stronger business outcomes.

This morning at #CannesLions2025, IAS CEO Lisa Utzschneider sat down with @Adweek Editor-in-Chief Ryan Joe and Henry Stokes @PayPal Ads to discuss how brands can navigate the explosion of data signals across a fragmented media landscape to drive innovation and meaningful brand

At @FemaleQuotient’s FQ™ Lounge at #CannesLions2025, IAS CPO Srishti Gupta and leaders from LG Ads, JPMorgan Chase, @Proximic, @TripleLiftHQ, and @MicrosoftAdvertising shared their experiences in transforming challenges into opportunities through uncertainty and transformation

The IAS team and @HorizonMedia agency leaders started off the morning with an insightful exchange ahead of a busy second day at #CannesLions2025! In the evening, @Givsly’s Karaoke for Causes saw industry leaders rasie their voices (and the roof!) to raise money for charitable

Publica by IAS’s Cameron Miille and Kristen Corey joined experts from @pmgworldwide and Philo at #CannesLions2025 to unpack the drivers of CTV success in crowded spaces. Together, they analyzed what buyers want: granular data and signals of premium value.

Being in the right context is essential to building connections within highly engaged communities like sports fans. That’s how IAS COO Marc Grabowski started the discussion with leaders from @Lenovo, @NBA, and @_AssemblyGlobal at the @stagwell #SportBeach at #CannesLion2025.

IAS COO Marc Grabowski kicked off #CannesLions2025 with an opening keynote at @Omnicom. In a fragmented media landscape, using AI-driven super signal aggregators to understand and unify signals at scale enables brands to meet passionate communities like sports fans in the right

IAS is heading to #CannesLions2025, are you? We're gathering global leaders in digital advertising and tech for a week of industry conversations and gatherings focused on driving stronger business outcomes. There’s still time to connect with our team: