At the centre of our transformation is a commitment to the highest standards of scientific excellence. We welcome rigorous examination and invite anyone to explore our data, methodologies, analyses, and findings. Discover more about the integrity of our scientific research

Innovation needs a regulatory framework that keeps up. Strong majorities of U.S. voters have expressed support for FDA reform. We’re calling for a system that recognizes the difference between combustible cigarettes and scientifically substantiated smoke-free alternatives.

Too often, nicotine is misunderstood—and misrepresented. Many still wrongly believe it’s the main cause of smoking-related diseases. But the science tells a different story. Moira Gilchrist, our Chief Communications Officer, explains in her latest video that nicotine, although

One in five adults who smoke don���t have access to smoke-free products. Progress happens when people have access to better alternatives, and the freedom to choose. Explore the numbers and see the impact for yourself. #ProgressMatters

Let’s clear the air. Oh wait, we don’t need to. Snus and nicotine pouches are inherently smoke-free. Read that again. These oral smokeless products are placed between the gum and cheek or upper lip and do NOT produce smoke, vape, or aerosol. Here are the differences ⬇️

"Equal access to innovation is crucial for ascendant countries. We need to bring in the innovation, get the right policies in place, and give the information to consumers so that they can make better choices.”  — PMI Chief Communications Officer Dr. Moira Gilchrist from Semafor’s

Progress isn’t just a concept—it’s measurable. In Sweden, pragmatic policies have helped reduce smoking rates to the lowest in Europe. When better alternatives are accessible, better outcomes follow.

Reducing and appropriately managing post-consumer waste means we can extract, convert, and use fewer raw materials from a planet with limited natural resources. From eco-design to take-back programs, we’re embedding circularity into every step. Discover how we’re making it

Behind every number is a person. Progress happens when adults who smoke have access to better alternatives, and the freedom to choose. #ProgressMatters

Every second, tens of thousands of cigarette butts are littered ... We want to change that. While we know that reducing waste cannot be done by one group alone, we are delivering change. In 2024, we expanded anti-littering awareness programs to 11 new markets—bringing the

What does progress look like? In Sweden, it’s fewer smokers. In Japan, it’s the potential to eradicate smoking within a matter of years.

At PMI, we can and should play a role in reducing waste from our products. We strive to embed principles of eco-design and circularity in all our products, while implementing solutions to prevent littering and promote responsible disposal. Learn more about our progress 👉

The future is smoke-free. And we’re building it together. We believe that informed choices, supported by science and appropriate regulations, can accelerate the transition to a smoke-free future. Philip Morris International’s mission is clear: To help adult smokers that would

Explore the findings and what they mean for the future of tobacco regulation➡️

The message is clear: Americans want reform. A new survey shows that nearly 3 in 4 U.S. voters support modernizing how the FDA regulates smoke-free alternatives. Why? Because legal-age adult smokers deserve access to better choices - and the science behind them. We

Unlike cigarettes, smoke-free alternatives such as e-cigarettes and heated tobacco products don’t burn tobacco — and that makes a big difference. Burning tobacco creates high levels of harmful chemicals. Heated tobacco products, like our flagship smoke-free alternative,

Illicit trade is far from a victimless crime. It fuels ruthless criminal networks, drains public resources, and typically harms the most vulnerable communities. We’ve made it a long-standing priority to eliminate the illicit tobacco and nicotine trade. We’re securing our

The high levels of harmful chemicals in the smoke of a burning cigarette are the primary cause of smoking-related diseases. This is why we've committed to providing better, smoke-free, alternatives. By eliminating burning, these products can significantly reduce the levels

The @washingtonpost wouldn't publish @DrGilchrist's response to another opinion piece chock-full of errors. To correct the record, here’s the letter in full to highlight the facts you ought to know ➡️ https://t.co/JXHf7DIfqE

Over 41 million adults. That's how many are now using our smoke-free products, from heated tobacco and e-vapor to nicotine pouches and snus. This huge number reflects the power of innovation and science in helping adults that would otherwise continue smoking to make better

Illicit trade thrives when policymaking ignores reality. Extreme approaches like prohibition or steep and abrupt tax increases don’t eliminate demand. They just push it underground. We need policies that reduce harm. We need to #StopIllegal.