Today we released our 2025 Q1 results, and we’re pleased to share another quarter of growth & innovation:. 🔘 42% of our total net revenues this quarter came from our smoke-free business. 🔘 There are 95 markets where our smoke-free products are available. #smokefree

Illicit cigarette consumption in the EU surged by nearly 11% in 2024—reaching 38.9 billion cigarettes. It’s time to move beyond traditional and outdated tobacco control policies such as steep and abrupt tax increases. A more effective approach anchored in evidenced-based

Illicit trade is more than an economic issue, it’s a public health and security crisis. Our SVP of External Affairs, Christos Harpantidis, highlights the far-reaching consequences of the underground economy. From endangering communities to undermining trust in institutions, the

We’re proud to share that our CEO, Jacek Olczak, has been named in Barron’s top-CEO list for 2025. This recognition celebrates Jacek’s visionary leadership and unwavering commitment to transforming our industry. His inclusion on this prestigious list is a testament to the

We believe that real progress comes from listening—and acting. By grounding our work in science and understanding the needs of adult smokers, we’re accelerating the journey toward a smoke-free future.

Illicit cigarette consumption is at its highest level in the European Union since 2015. We’re calling for change. Find out more in the KPMG Report ➡️ . #StopIllegal

Sweden is now almost smoke-free. A smoke-free future is within reach. Sweden’s success is a blueprint for change, demonstrating that with the right regulatory measures and support from civil society, great strides can be made toward leaving cigarettes behind.

38.9 billion illicit cigarettes were consumed across the EU in 2024. That’s nearly 1 in 10 cigarettes. Counterfeit consumption alone rose by 20.2% in just one year. Illicit trade isn’t just a black-market issue; it’s a threat to public health, public security, and

Innovative breakthroughs are the norm in the 21st century. They’re coming so thick and fast that they outpace society’s ability to understand and integrate them. Take Generative AI for example. Despite fears and concerns, ChatGPT racked up 100 million users in two months.

From the hundreds of thousands of tobacco farmers from which we source tobacco, to the millions of consumers of our products, we have an important impact on society, and our planet. We want this impact to be positive. There’s a lot we can learn from our progress over the last

Minors should NOT use any tobacco or nicotine-containing products. But we can’t prevent youth access on our own. We call on governments to implement proper oversight and regulation of smoke-free products that guard against unintended use while maximizing the opportunities

These are just a few of our key metrics, as set out in our recent Integrated Report 2024. We’re ambitious for the future, but are making excellent progress. How? Find out more below ⬇️

We are leading the charge in developing #smokefree alternatives to replace cigarettes as soon as possible. Look at the remarkable progress in countries such as Japan and Sweden, where there have been significant reductions in cigarette sales over recent years. These

We’re embracing change. We’re taking risks. We’re disrupting an industry we created and are leaping into the heart of innovation. Advice from our Chief Communications Officer, Moira Gilchrist, who knows that innovation is not without its risks 👇

Water scarcity is an issue in India, but at PMI, we're turning this challenge into an opportunity. Our water conservation initiative is empowering tobacco farmers in the drought-prone Indian regions of Andhra Pradesh to help secure their livelihoods. Over the span of three

For decades, Japan had one of the highest smoking rates in the world. But in 2015, everything started to change. How? . The introduction and widespread adoption of #smokefree alternatives by adult smokers accelerated the decline in smoking rates, outpacing traditional

Millions of adult smokers are affected by the current regulatory landscape, which often restricts access to smoke-free products while allowing cigarette sales. What can help? . Commonsense regulation and a focus on innovation.

Our Q1 results have been announced, and we’re pleased to share the results. We're continuing to drive our #smokefree mission forward: . There are now a total of 95 markets where our smoke-free products are available and providing better alternatives for legal-age adults.

At the centre of our transformation is a commitment to the highest standards of scientific excellence. We welcome rigorous examination and invite anyone to explore our data, methodologies, analyses, and findings. Discover more about the integrity of our scientific research

Smoke-free alternatives provide a public health opportunity that should be embraced to accelerate the decline of cigarettes. These products are intended for one audience only – existing adult smokers who don’t quit cigarettes. We are serious about preventing youth access

RT @semafor: “It is really important that we don't lose the view of the big picture, and what is really ahead of us is an opportunity.” — @….