Industry Index
@Industry_Index
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We're the intelligence company that’s making sense of #MarTech, #AdTech, and #Data technologies for #Publishers, #Brands, #Agencies and even tech companies.
NYC
Joined February 2012
Any surprise that #adfraud is growing in OTT? https://t.co/V26Nx0pyKM
digiday.com
Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.
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Viacom acquired Pluto TV for $340M 👉🏾 Viacom CFO tells @cheddar: "Consumers have become a lot more value conscious ⏩ that’s what we think underscores the opportunity in the free price point of Pluto TV - its the full scope of a TV product at a free price point. #CheddarLIVE
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Looking forward to connecting at #IAB leadership next week. Let us know if you are going and want to connect.
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Los Angeles Accuses Weather Channel App of Covertly Mining User Data, via @nytimes
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As AI stretches its tentacles, it interacts with other machines and engages with more and more third parties. Data sharing with third parties pose a variety of privacy challenges and risks, such as data leakage.
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We know that 50%+ of the top 75K #publisher sites in the U.S. have 51-150 first-party installs, & those installs are allowing third-party calls on an additional 51-150 technologies. Too much #AdTech?! #piggybacking
https://t.co/rwpaLmBPJh
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Don’t #piggyback on democracy. Be first party and #vote.
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2017 vs 2018 - This is what happens in an internet minute. #socialmedia #SM #SMM #videomarketing #AI #emailmarketing #mobilemarketing #SEO #SEM #ecommerce
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63% of #publishers have 51–150 technologies installed on-page. Absurd and unmanaged? Or useful and revenue-generating? #adtech #technographics
https://t.co/nF41GDdYSb
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“A data driven B2B marketer should, therefore, aim to build a data-centric marketing ecosystem and not focus on data in silos.” @Entrepreneur @shajeshmenon #technographics
india.entrepreneur.com
The data-driven approach in B2B Marketing empowers data to manifest itself
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We're not picking on these specific #datamanagement platforms - this is INDUSTRY-WIDE common practice. #DataLeakage
https://t.co/BvQtPu8FUo
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"Implementing Ads.txt offers the best return on investment a publisher will get." #revenue #publishing #adstxt
https://t.co/5akOiBkVEy
adexchanger.com
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt...
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Thanks @rbeeler @wnip for putting this together. @adstxt is still the simplest way to increase/decrease revenue for both publishers and demand source tech providers.
Not monitoring your Ads.txt files? Reset your expectations https://t.co/aax5MbaqDN "We know that almost 80% of these publishers have quality demand sources active on their site, but not in their ads.txt file. That’s a lot of missed revenue" @Industry_Index @rbeeler @jshaevitz
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“Once publishers have adopted #adstxt, they’ll need to keep it updated. Accuracy is crucial. ...Mistransposing a digit from a tag ID ... can interfere with authorization, resulting in unsold impressions or inventory sold for less than the highest bid.”
adexchanger.com
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Harada, general manager of data at Sovrn. Publishers without an updated Ads.txt...
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Are you into #programmatic? Interested in #technogaphics? Are you into being #adtech or #martech smart? We built this exploratory ecosystem for you.
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