Our new customer testimonials page is LIVE and kicking! https://t.co/rFjHWxnNID #INCRMNTAL #incrementalitymeasurement

End of the year is here! Mariah Carey’s defrosting, finance is cutting your budget. We got you. The Ultimate Marketing Budget Planning Handbook is here. Free. No signup. Just sanity. 👉 https://t.co/T66OukKSU1 #budget #marketingbudget #planning #growth

You know what doesn't make sense in today's world ? it's using legacy tech. can it still kinda work ? maybe. Is it effective ? hell no. Time to put the past in the past. https://t.co/q3MUbmH1uy

What is incrementality ? It's what happens vs. what would happen if we did nothing. Like - if we didn't water our plant it would die. Incrementality is like water. It gives energy, it gives life. If you're not already measuring incrementality - you're doing it wrong.

if you're not measuring incrementality - you're not measuring, you're just giving away credit. true attribution focuses on incrementality.

Some things stopped making sense a long time ago. Like hiring a pantomime for your call center. That’s what using attribution looks like in today’s AI-first world - trying to solve modern problems with obsolete tech. Old technology doesn’t age well. It rusts,

That’s like your bank refusing to update its locks, then billing you $5,000 a month for a security guard who occasionally yells, “Stop!” when someone walks off with your cash.

It was never “fraud.” It was attribution fraud. The wild part? Instead of fixing the loopholes that made their tech so easy to game, some attribution platforms decided to monetize the problem - charging advertisers extra for “anti-fraud protection.”

The INCRMNTAL CEO dropped a killer talk at IMS last week - breaking down attribution vs. incrementality with the kind of metaphors that belong in a meme museum. We couldn’t resist. We turned his best lines into a meme series, each one funny because it’s true.

INCRMNTAL measures true incremental value across every channel - no tracking hacks, no experiments, no BS. E-com doesn’t move with tax season, interest rates, or Bitcoin spikes. FinTech does. Check out this case study from KLAR:

(1/2) FinTechs - stop trying to track clicks. Start measuring value. Click tracking works for e-com. FinTech isn’t e-com. Your users jump from web to app - and that’s where legacy attribution dies.

Read the full thing here:

Going back to basics - What is uplift modeling? We explain the basic fundamentals of uplift modeling, where attribution falls short, and how Freenow used INCRMNTAL to improve marketing results by 19%!! #uplift #casestudy #successstory #incrmntal

🚀 Attribution’s a relic. Incrementality flies. 🔗 Attribution vs. Incrementality – Time to put the past in the past https://t.co/Dvx2S4To4F

🪐 Showing up to a galactic dogfight on a horse? That’s attribution. Nostalgic...and completely outmatched. AI-driven incrementality is already in hyperspace - fast, smart, blowing deathstars. More in the 1st comment.👇 #MarketingScience #Incrementality #MeasurementThatMatters

Attribution wasn’t great before privacy killed it completely. Clicks, IDFAs, last-touch glory – all smoke and mirrors. 👉 Read “Attribution vs. Incrementality". Time to put the past in the past” 🔗 https://t.co/omA9nTb2eO #MarketingMeasurement #Incrementality #StopChasingClicks

What works better: focusing on a few channels or spreading wide? We analyzed data from dozens of advertisers - and the results surprised even us. Find out how diversification really impacts performance (and ROI). 📊 Read the full report:

That’s why incremental ROAS (iROAS) matters. It shows the real return - what your budget actually created, not what attribution inflated. 👉 Full breakdown:

ROAS looks great on dashboards. But here’s the catch: most of that “return” would’ve happened anyway. #AdTech #Incrementality #ROAS

The perfect solution should: 1️⃣ Measure incrementality 2️⃣ Adapt across channels 3️⃣ Be always-on 4️⃣ Deliver actionable insights now 👉 Full breakdown: https://t.co/uBlyklXcRR #AdTech #Incrementality #MarketingMeasurement