Everything you need to know to use B2B influencer marketing to build awareness, earn trust, and close new customers.

Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.

Meta's making a change to Inventory Filters that is coming at a curious time, changing the default setting to Expanded on February 24th...

Five campaign settings can make or break performance and often require overriding Google's suggestions.

Decentralized social media is already gaining traction in the world of Web3. Read about how it could impact marketers in our guide.

Make the case for more resources using these eight stats that prove the importance of social media marketing.

Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.

A creative brief is the source of truth for creative projects. Use these tips, templates, and examples to draft an effective creative brief outline.

The Existing Customer Budget Cap, found in Advantage+ Shopping Campaigns, is going away. Here are two ways that you can replicate it...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Updated Google quality raters guidelines warns about...

This week's installment includes updates on AI agents, product pages, marketing models, POS tools, payment platforms, and conversational commerce.