📢Announcement of Collection for Research Papers on "Innovation in Mountain Tourism & Local Community Engagement". Against the backdrop of the global tourism industry accelerating its transformation towards sustainable development, mountain tourism, with its unique natural

Moganshan: From "Mountain Community" to "World's Premier Homestay Destination"🌵🌱. During the scorching summer months, Moganshan attracts countless visitors with its cool and pleasant climate. Located in #Deqing County, Zhejiang, Moganshan has become one of China's top four

#IMTAIndustryNews: Tourism Sector to Reach $16 Trillion by 2034🌟🌸. According to a recent report on the transformation and development of the tourism industry, jointly released by the World Economic Forum, Kearney Consulting, and the Saudi Arabian Ministry of Tourism, global

The "Crystal Palace" Frozen for Three Million Years🧊🌊. While the summer heat scorches the earth and cities transform into giant steamers, some corners of the world still quietly harbor ice and snow miracles that never melt—ice caves. These natural "cold storage" formations are

#IMTAMemberNews: Hainan Tourism Investment Achieves Revenue of 21.5 Billion RMB and Total Assets Exceed 20 Billion RMB in the Past Five Years🐋🏝️. According to Hainan Tourism Investment & Development , since its establishment in 2020, the company has

Escape the summer heat and discover a cool mountain paradise❄️🌄. Mount Emei is one of #China's most revered Buddhist mountains, where sacred serenity meets breathtaking natural beauty. Stand atop the Golden Summit to witness rolling seas of clouds — a scene like no other. With

#Spain Mountain Tourism Destinations Series Recommendation：Parque Nacional de Ordesa y Monte Perdido🌼🎆. In the heart of the Spanish Pyrenees, Ordesa y Monte Perdido National Park unfolds as a dramatic tapestry of limestone cliffs, deep glacial valleys, and cascading

#IMTAIndustryNews: Western Australia Promotes New Products, Invites Travelers to Explore the Terracotta Warriors Exhibition👑🐨. The Western Australia Tourism Board recently actively promoted to Chinese travel agents in #Shanghai, aiming to inspire new travel product ideas and

Perito Moreno Glacier: Argentina’s Living Ice🚣🧊. In the vast Patagonian wilderness of southern Argentina, the Perito Moreno Glacier offers a rare, dynamic encounter with a moving wall of ice. Spanning five kilometers across and rising over 70 meters above Lago Argentino, this

#MountainExperiencesinSpain: Volcano Hiking, Feel the Earth’s Pulse🌋. Volcano hiking offers a rare chance to walk across earth still shaped by fire. Unlike typical alpine trekking, this experience takes you across craters, lava fields, and ash-covered ridges—reminders of our

Mountain Flavors in #Spain: A Toast to Wines from Steep Slopes🍷🍇. Among the many unforgettable experiences in mountain travel across #Spain, one stands out for its quiet, enduring charm—the rich wine culture nurtured on steep hillsides. When you journey through Spain’s

#IMTAMemberWeeklyNews: From July 4th to July 10th. 1. Korea-China Youth Ambassadors Visit #Sichuan. Recently, a delegation from the “Korea-China Youth Ambassadors,” organized by the Korea-China Association for Cultural Exchange, visited #Sichuan at the invitation of the Sichuan

#MountainScience: Exploring the Unique Landforms of Islands🏝️🚤. Islands—shaped by long-term oceanic isolation, volcanic activity, and tectonic movement—nurture many distinctive natural landforms. These formations are not only stunning but also help us understand Earth's

Step into #Boston — Where the World's Top Universities Pulse with Life🖋🏫. Nestled along the banks of the Charles River, Boston is not only a historic cultural hub of the U.S., but also a dream destination for students around the world. It boasts the highest density of

Longji Sky Road: Legend of Zelda in Real Life🛣️🌄. Hidden deep within the heart of ancient Yelang, the Longji Sky Road winds along the spine of Dragon Ridge Mountain in #Zangke Town, Liuzhi Special District, #Guizhou. This rural mountain road—narrow in parts and rising to an

#Zhangye’s Rainbow Mountains: A Surreal Landscape Carved by Time🌵🍁. On the vast lands of Linze and Sunan Counties in #Zhangye City, #Gansu Province, lies one of nature’s most breathtaking wonders—the Zhangye Danxia National Geological Park. Often hailed as one of “China’s Seven

#IMTAMemberNews: Pacific Seminar on Agri-Tourism Integration Successfully Held to Advance Culinary Tourism Value Chain🤝⭐. The Regional Workshop on Sustainable Gastronomy Tourism in the #Pacific, jointly organized by UN Tourism, the Mountain Partnership Secretariat of the Food

#Spain Mountain Tourism Destinations Series Recommendation: #Tenerife🐋🌊. As the largest and most popular island in #Spain’s #Canary Islands, Tenerife is a year-round holiday paradise beloved for its volcanic wonders, golden beaches, and diverse range of activities. One of the

Above the Clouds: Exploring the Sacred Mountains and Civilizational Roots of Kunlun🏞️🏔️. Stretching across the heart of the #Asian continent, the Kunlun Mountains are revered as "China’s First Sacred Mountain," the "Ancestral Mountain of All Ranges," and the origin of the

📣 The #EscapeToTheMountains global video challenge is here!. 🌄 Feeling the pressure of fast-paced city life? It's time to let your camera speak—and show the world your mountain escape. 🎬 Share an original video under 10 seconds, capturing the emotional shift from your daily