Marketing Insights for Professionals
@IFP_Marketing
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Marketing Insights for Professionals tweet the latest thought leadership articles and reports for Marketing pros. #IFPMarketing
Joined June 2016
📈 New Research: 99% of companies use intent data - and 98% say it's essential for demand gen. See all 10 must-know stats about intent data:
insightsforprofessionals.com
By tapping into intent data, you can find out valuable information about your key accounts. Including what they’re researching (on and off your website), what their pain points are, and when they are...
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📊 15 stats that reveal where ABM stands in 2023 Get the latest insights on adoption rates, metrics & trends Read more: https://t.co/CSZpBcL2ao
#ABM #B2BMarketing
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🎯 15 burning ABM questions answered! Get expert insights on metrics, targeting, alignment & more in our comprehensive FAQ guide. 👉
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🎯 15 burning questions about Account-Based Marketing - ANSWERED! Get expert insights from @InboxInsight in our latest guide. 👉
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🎯 15 burning ABM questions - answered! Get expert insights on target selection, content personalization & ROI measurement. Full guide by Inbox Insight here: https://t.co/pUbilXRIdG
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🎯 15 burning questions about Account-Based Marketing - ANSWERED! Get expert insights from Inbox Insight on ABM fundamentals, strategy & success metrics. Read now:
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📈 78% of shoppers explore new brands during Ramadan. Learn how to turn these seasonal customers into loyal followers! Insights from Braze:
insightsforprofessionals.com
Ramadan brings a surge in new customers, but without a solid retention strategy, many brands struggle to maintain engagement after the holy month ends. With 78% of shoppers exploring new brands...
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💡 Put empathy at the heart of your CX! Join Emplifi leaders for insights on transforming customer experiences. Presented by Sitecore Learn more ➡️
insightsforprofessionals.com
In this webinar, hear from Emplifi leaders Zarnaz Arlia (Chief Marketing Officer), Shellie Vornhagen (Chief Customer Experience Officer), and Alex George (President and Chief Product Officer) as they...
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📊 Benchmark your marketing against industry leaders! Explore Dotdigital's Hitting the Mark report on data, personalization & email marketing excellence. Learn more:
insightsforprofessionals.com
See how your marketing strategy compares to industry leaders. Dotdigital’s Hitting the Mark report analyses top brands’ use of data, personalisation, and email marketing—giving you the insights to...
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📈 2025 Marketing Benchmarks are here! Email, SMS, automation metrics revealed. Get the edge on cross-channel performance. Full report: https://t.co/NtDZtJ75Lc
#MarketingBenchmarks
insightsforprofessionals.com
Stay ahead with the latest marketing benchmarks for 2025. This report reveals key metrics for email, SMS, and automation from click rates to list growth, giving you a clear view of cross-channel...
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📊 New Totaljobs research reveals 2025 salary trends in Customer Service. Based on 23M job ads across 30 industries. Download the guide to benchmark your compensation! https://t.co/d2iKoYoEHN
#CustomerService #SalaryGuide
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Product leaders, your role is evolving! 🚀 Discover the 7 crucial skills you need to thrive in today's collaborative business environment. Read our report to stay ahead of the curve: https://t.co/gYWvYheOLs
insightsforprofessionals.com
In this new environment, it falls to product to partner with sales and marketing on growth initiatives, collaborate with customer success on user onboarding, and interpret product analytics with...
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The product world is evolving! 🚀 Discover how Product Ops is reshaping product development and management. Read our report on 'The Rise of Product Ops': https://t.co/uuFI7q5wF6
#ProductOps #Innovation
insightsforprofessionals.com
Now product has an operations capacity of its own: product ops.
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🚗 Automotive industry disruption ahead! Discover 7 ways to navigate change in our latest report. Read now: https://t.co/va3NZ7lvA4
#AutomotiveIndustry #DigitalTransformation
insightsforprofessionals.com
The automotive industry, a key driver of global economic evolution, is facing disruption in production, distribution, marketing, and sales. The report outlines 7 critical areas for transformation,...
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🚗 7 ways to navigate the automotive digital disruption: ✅ Scale digital capabilities ✅ Integrate marketing ✅ Orchestrate customer journeys Read more: https://t.co/va3NZ7lvA4
#AutomotiveIndustry
insightsforprofessionals.com
The automotive industry, a key driver of global economic evolution, is facing disruption in production, distribution, marketing, and sales. The report outlines 7 critical areas for transformation,...
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🛍️ The Future Shopper 2024 Report is here! 📊 31,500 consumers 🌍 20 countries 🚀 New retail opportunities Discover global shopping trends: https://t.co/IRtm35P8wq
#RetailTrends #FutureShopper2024
insightsforprofessionals.com
The 2024 report is a global snapshot of the modern shopper. It surveyed 31 500 consumers across 20 countries - including South Africa - and revealed a dynamic retail landscape challenging established...
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8 brands winning with unique tone of voice: 🍔 Wendy's savage humor 📧 Mailchimp's friendly helper ☕️ Starbucks' cool & practical Learn how to craft your brand voice: https://t.co/DtTByFPn8E
#BrandVoice
insightsforprofessionals.com
Not every tone of voice is created equal; what works for one company might crash and burn for another. Here are 8 that have an excellent grasp on how to leverage TOV.
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Content management systems are usually quicker, cheaper and easier to use for businesses. However, it can be difficult to choose between traditional and headless CMSs. Check out this article to learn more about each type 👇
insightsforprofessionals.com
A content management system is where you manage all your website's content. But sometimes it can be difficult to choose between a traditional and a headless CMS. So what's the difference? And which...
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Who are the main types of customers and how do you shape their experiences? 🤔 That’s what our latest IFP article answers 👇
insightsforprofessionals.com
There are plenty of different types of consumer, and the best marketers will know how to appeal to whichever personas are relevant to their business.
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Should #conversionrateoptimization be ingrained in all of your marketing activities? 🤔 We sat down with Talia Wolf (@TaliaGw) to discuss the impact of CRO on the entire marketing function. Watch the full episode here: https://t.co/jnltGiQQqA
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