🇳🇬vs 🇲🇦 The game you don’t want to miss! 👀🔥 Who’s taking the win tonight? The Eagles or The Host….. Drop your prediction below and stand a chance to win the limited-edition Trophy Honourable Jersey🏆⚽️ T&Cs apply - link in bio #TrophyHonourableJersey

Honourables!!! It’s match day ⚽️ Who’s making it to the finals?👀 #TrophyHonourableJersey #MadeForHonourableMoments

As we welcome the New Year, may it bring you continued success, growth, happiness and more Cheers. Cheers to a fresh start! #HappyNewYear ##FutureWithMoreCheers #Happy2026

Boxing Day is a reminder that the best things are shared. Today, we unbox warmth, smiles, and meaningful moments — responsibly enjoyed and shared together. #BoxingDay #HappyHolidays #MoreCheers #CelebrateResponsibly

Compliments of the season! This season is about people, moments, and the joy of coming together. As we celebrate the holidays, we raise a glass to a future with more cheers, shared progress, and responsible enjoyment. Happy Holidays! #FutureWithMoreCheers #SeasonGreetings

The @FIFAWorldCup 2026™ Draw is finally here. Pour your heart into every match with @BudweiserNG, the Official Beer Sponsor, celebrating 40 years of cheers and the beautiful game. Let It Pour. 🍻 ⚽ ​​​ Here's to a #FutureWithMoreCheers #FIFAWorldCup

#DrinkResponsibly #PremiumBeer #budweiserroyale

Plc, part of AB InBev, we remain committed to responsible enjoyment and building brands that stand the test of time. Join us as we raise the bar for premium beer in Nigeria. #BudweiserRoyale #AllRise #InternationalBreweries #PremiumExperience #ABinBev

it's royal identity. Our campaign message, #AllRise, is beyond just a tagline; it’s a call to celebrate achievement and embrace confidence. Every sip of Budweiser Royale embodies this spirit, designed for Nigerians who aim higher and expect more. At International Breweries

distinction. Withbits smooth yet bold full-bodied profile at 6% ABV, it sets a new benchmark for premium beer experiences in Nigeria. Now available in select lounges, bars, and retail outlets nationwide, Budweiser Royale will be accompanied by exclusive experiences that match

representatives, community leaders, industry captains, influencers, and media personalities. This distinguished audience reflects the prestige and ambition behind our newest super-premium innovation. Budweiser Royale is crafted for those who value taste, confidence, and

International Breweries Plc Unveils Budweiser Royale – A New Era of Premium Excellence! We are proud to introduce our latest premium brand, Budweiser Royale, to the Nigerian market. The grand launch in Lagos brought together an extraordinary mix of traditional rulers,

empowered with both business and responsible service skills, boosting retail capability, supporting livelihoods, and strengthening responsible trade practices across communities. Here's to making moderation the norm, not just the message. #CheerstoModeration! 🍻 #SmartDrinking

education, and advocacy, reaching many Nigerians each year. The campaign also raises awareness among expectant mothers about the importance of avoiding alcohol during pregnancy. Through the Retailer Development Programme (GRIT), over 1,000 bar owners have been trained and

This initiative combines public education with community engagement to discourage drunk driving and promotion of safety on Nigeria’s roads. In addition, our Big & Bold #SmartDrinking Campaign continues to reshape social norms around alcohol through market sensitisation, consumer

were shared to encourage moderation and safer social experiences. We also champion the Don’t Drink and Drive campaign in collaboration with the Federal Road Safety Corps (FRSC), the Beer Sectoral Group (BSG), and the National Union of Road Transport Workers (NURTW).

practical smart drinking tips and inspired conversations around responsible enjoyment. Messages such as “Eat food while drinking,” “Sip smart,” “Don’t drive after drinking,” “Alternate between alcoholic and non-alcoholic beverages,”“No underage drinking,” and “No binge drinking”

as the drink of moderation and showcases International Breweries’ balanced portfolio, which also includes non-alcoholic beverages. Across more than 30 bars and lounges in Lagos, Abuja, Onitsha, Ilesa, Sagamu, and Port Harcourt, our employees engaged consumers directly, sharing

The nationwide Cheers to Moderation drive, themed “Chop Life Like a Boss,” builds on International Breweries’ celebration of Global Beer Responsible Day (GBRD), global moment dedicated to promoting moderation, smart drinking, and community impact. The initiative reinforces beer

With this initiative, we reaffirmed our leadership in promoting responsible alcohol consumption through our "Cheers to Moderation" campaign, an extensive awareness initiative held simultaneously across Lagos, Abuja, Onitsha, Ilesa, Sagamu, and Port Harcourt.