Stumbled across us? We are best on TikTok https://t.co/qgfksCM9qs

Some professional news 📢 @HypeCollective_ , the agency @SiLucey and I started in 2017, is being acquired.

Gen Z influencer agency Bulla Co acquires @HypeCollective_. 🤝 https://t.co/Y2y2pID51q #Influencer #InfluencerMarketing

The free workshop is next Wednesday @ 1pm. Lots more good stuff from @paulstollery in there. Sign up below: https://t.co/fDZa0ulcQa

Here's a sneak peak from next week's TikTok SEO webinar 👀 If your target audience is Gen Z, and you're in the fashion, entertainment, beauty or travel sectors, TikTok is already a critical channel for search and will only get more dominant in 2023.

Google says TikTok [checks notes] is becoming a more popular search engine than Google. @HypeCollective_ has the deets for brands on how to get your content to rank on TikTok. Webinar 19 October, rollup, rollup...

Read all about that, and more, in The Escapism Issue: https://t.co/OGpQKjyqqu

💸 In search of lost good times: It's widely known that Gen Z drink less than their older counterparts. But that decline has likely slowed down, for now.

🎮 Logging on, checking out: Gaming grew in popularity while students were (quite often literally) locked in their halls. That trend has had some long term impacts.

🔥 Partying while the world burns: A significant minority of students are temporarily putting their environmental concerns on hold as they look to 'catch up' on missed travel.

🚨 Introducing: The Escapism Issue 🚨 The last few years have been perpetual chaos. So we spoke to a number of thought leaders from across the youth marketing industry - as well as students themselves - to find out how this was impacting Gen Z. This is what we found:

Black role models share their guidance and advice for those starting their ACA journey. ICAEW is proud to partner with @HypeCollective_ on this series of 'The Broadcasts' to help young Black graduate talent succeed. Full video: https://t.co/ra6kMRqQGP #careers #learning

Loved working with @VeeKativhu & @networkrail trying to dispel some myths about working in engineering. Check out the video: https://t.co/4pnjxvpccR

'Grab any marketing professional and ask them what’s important when building a brand that resonates with young consumers, and more often than not they’ll tell you it’s absolutely *vital* that your brand has a social purpose. Well, that’s bullshit.' 🔗

🚨 NEW CONTENT ALERT 🚨 Find out why UK students *don't* require every brand to have a social purpose and why they may be looking to be more selfish consumers as they navigate a post-COVID world. Article 🔗 in the next tweet!

And our Season 2 finale is here. I speak with Josh Akapo from @HypeCollective_ @archtypeUK about youth voice and culture https://t.co/6qvbLrVJEs

I ask Josh about his research with @HypeCollective_ on LGBTQ+ students in early career phase, why they're over the rainbows and what employer brands need to be looking at to attract and retain LGBTQ+ talent https://t.co/d2RfGVMAHS

As restrictions lift, a post-COVID world looks a lot more real - but what does this mean for students on university campuses this autumn? 🤔 Join us for your free one-to-one session to unpack this topic. Book here:

🚨 New Research Alert 🚨 We're giving FREE one-to-one sessions for employer & consumer brands to find out: - students' expectations for on-campus life this autumn 💡 - what students want from the world of work 💼 - what a post-COVID campus looks like 🤔 🔗 in the next tweet!

great to see our very own Josh Akapo featured in PR Moment, sharing some truths and some info about The Broadcasts... Check it out. https://t.co/75Hye00Dfw