HOKA
@hoka
Followers
65K
Following
30K
Media
3K
Statuses
13K
Empowering everyone to feel like they can fly. A bold and unexpected approach to performance footwear and apparel. #FlyHumanFly
Joined May 2011
We are all born to fly. 🕊️. As a #community, we fly higher, run faster, and go further – together. 🎉. We invite everyone to join us in our pursuit of joyful flight no matter where or how you move. Learn more: #HOKA #FlyHumanFly
51
17
77
6:09:26. 5:57/mile. 12 seconds off the World Record, but consider us all inspired. Way to go @walmsleyruns!
57
316
2K
Set the bar to impossible. You never know how high you’ll get when you reach for it. 4:50:08. 5:48/mile. Your new 50-mile World Record Holder, @walmsleyruns #timetofly
14
195
1K
“Don’t let anybody tell you you’re not ready, or you’re not fast enough, or you can’t do it…even when it’s yourself.”- David Torrence
13
426
887
Your 2018 Western States Champion and new course record holder @walmsleyruns. 14:30. He did it. #timetofly #ws100
19
127
799
We are deeply saddened by David's death. He was part of our family and was loved and admired by all. We will miss him.
5
84
530
Congratulations to all our athletes who gave it their all in Project Carbon X 2 today – you’ve inspired us to keep chasing our goals and break our own records. The work never stops. It’s Time to Fly. #TimeToFly #PCX2
10
40
508
Join us in welcoming ultra marathoner @runcamille to the HOKA team! Camille holds several world best times, including 100 miles in 12:42:40 (that’s 7:37/mile)! We’re excited to support Camille and look forward to her debut as a HOKA athlete at #PCX2! #TimeToFly
12
10
418
Sage (@SageCanaday), after enduring much adversity over the past few years, has finished the @CanyonsRuns 100K in 10:25:27. 👏🏼 Congrats Sage on an inspirational run! #CanyonsByUTMB #TimeToFly
8
7
412
"You are never too big to start running. It may look different from everyone else, but if you run, then you are a runner. Period." - HOKA fan Martinus Evans #HOKAakasa
8
60
400
Hideaki Yamauchi wins the Project Carbon X 100K in 6:19:55. What an effort. #timetofly 📸: Noah Carroll
2
68
397
Starting in 2020, HOKA will be the presenting sponsor of one of the world’s most iconic trail ultras: The Western States Endurance Run. It’s Time to Fly™. #timetofly
11
67
395
Project Carbon X is a world-record attempt unlike anything you’ve ever seen. Follow along on May 4th as HOKA ultra runners such as Jim Walmsley and Sabrina Little go for the 100K individual World Record and HOKA teams tackle the 10x10K record.
13
97
377
Welcome to the team, @rachschneid18, and congratulations on your amazing performance! #TimeToFly
3
16
350
2nd place. 1st American. 2:32:36 in her first marathon in 3 years. Congrats, @Steph_Rothstein on an epic race at #runCIM 🔥
5
45
331
Congratulations to @aliphinetuliamu for placing first and representing the U.S. later this summer! We’re proud you gave it your all, and we’re inspired by the work you did to get here. It’s Time to Fly. #timetofly 📸 @NAZ_Elite
2
21
327
Tokyo 2:28:14.Boston 2:31:39.London 2:27:27.Berlin 2:28:19.Chicago 2:32:02.NYC 2:33:18.Congrats @mikewardian on breaking the @WMMajors WR.🙌🏻
11
81
304
"I actually realized that I will be [one of] the first Black American women to go to the games in the marathon. Having people message me how excited and inspired they were to finally see a Black woman represent them, I realized the importance of representation.” - @AliphineT
1
19
289
Congratulations Laura Galván on setting a new Mexican National Record in the 5,000m (15:02.48)! #TimeToFly
5
13
272
Today marks 3 years since David Torrence’s tragic passing. In his memory, the David Torrence Legacy Foundation (DTLF) was founded to provide resources, education and scholarships to help young runners be the best they can be: #TimeToFly
2
46
283
"As I arrived at Javelina Jeadquarters I was amazed at how many people were still there to cheer me in. Nobody cared that I was a plus-size athlete or that I was the last runner on the course. I was a 100K finisher." - HOKA fan @latoyashauntay.
17
26
256
Sub 2:10 ☑️.Canadian Marathon Champion ☑️.New Canadian Record ☑️.Congratulations to @CamLevins on his 2:09:23 marathon debut. #timetofly #HOKAONEONE 📸: Carole Fuchs
2
18
256
“It’s a lot about just being present. And enjoying things for what they are. Knowing that it won’t last forever. but right now, at this point in my life, it’s pretty special to be able to do all this.” - HOKA Athlete, @wser Champion & Course Record Holder @walmsleyruns 14:30:04
2
40
246
World record for fastest marathon in Antarctica? ✔︎ Congrats @mikewardian. 2:54.54 at sub zero temps. Off to Chile. #worldmarathonchallenge
4
57
245
The World Record in the 10x10K Mixed Gender Relay has been smashed by Team X in 5:45:51. #timetofly
3
24
244
"David embodied all that is good in our sport. He brought a contagious energy every time he stepped on the track that was impossible not to catch." HOKA Athlete & friend of David, @TheRealMerb. We remember DT with “The David Torrence Mile” where his record of 3:53.91 still stands
2
40
232
On June 29, HOKA athletes @walmsleyruns and @jaredhazen broke the course record at the Western States 100. They ran 100 miles through California's mountains and canyons in a shoe that we had not yet released. Now, it can be yours. The all-new EVO Speedgoat. #HOKAEVOspeedgoat
7
15
244
Bold. Unexpected. Forward. First of its kind. Introducing the latest in HOKA innovation, the TenNine. More than a shoe, the TenNine is a new tool designed to help you take flight and cruise downhill like never before. #timetofly
61
37
237
You asked, we answered. The Clifton 1 is back for a limited time exactly as it was when we released it in 2014. Same bold colors, same crazy light weight, same insanely smooth ride.
35
46
232
In celebration of Hayden Hawks’ Zion FKT, HOKA has donated $10,000 to @GoParks, partner of the @NatlParkService.
4
34
231
We fly higher when we fly together.
9
42
232
“Never tell me the odds” - @walmsleyruns . Jim went all-in today at @UTMBMontBlanc, walking away with 4th place in 21:12:12 - and we couldn’t be more proud 🫶. Way to go, Jim! #FlyHumanFly
3
13
217
The late David Torrence inspired many, both on and off the track. At the 2016 HOKA ONE ONE Long Mile, David took on an elite field to win in 3:54.99. #HOKAHighlights
3
14
224
50K down and leading the charge. @walmsleyruns through halfway in 2:57:28 📸: Noah Carroll #timetofly
2
28
231
4
15
213
2:09:10. 1st American. Fastest HOKA marathoner. Time to fly. Congratulations @scottfaubs. #BostonMarathon .@bostonmarathon @NAZ_Elite.
0
15
212
A long distance runner at heart, @AliceWright01 set a new PB while finishing third at the Rock n’ Roll San Diego Half Marathon in 1:11:38. #HOKAHighlights
5
13
219
We’re excited to announce the recent signing of US Olympian and now HOKA athlete @borkip! Hillary was the US National Champion in the 3000m Steeplechase in 2019 and we’re excited to support Hillary as he gears up for the 2021 track season! #TimeToFly
7
9
209
Welcome to the team @walmsley172. Fun fact: Jim slept in a garage & camped road side for 2 wks to train for #WS100.
14
41
207
THIS JUST IN: @Hawks1Hayden has just set the FTK on the 48.7 mile Zion Traverse by over 30 minutes with a time of 6:50:49. #timetofly 🍻
6
30
203
Proud of HOKA Athlete Tim Freriks for soaring through the Grand Canyon today and setting a new Rim to Rim FKT of 2:39:38. #timetofly
6
21
201
HOKA Athlete @walmsleyruns will compete in the Houston Half Marathon tomorrow in an attempt to qualify for the U.S. Olympic Marathon Trials. Check out the HOKA blog to find out what Jim was thinking when he signed up for this change of pace.
6
19
197
👑 👑 👑 . In our inaugural year as the sponsor of Western States (@wser), our athletes showed us what #TimeToFly really means.
5
14
200
She crossed the finish 9 minutes faster than in 2016. That's certainly a reason to smile. Proud of you @hjacksonracing. #timetofly #imkona
5
13
202
💥💥Looks like @walmsleyruns can run the roads too. Congrats to Jim for running the Olympic Trials qualifying time of 64:00 in the half marathon. @HoustonMarathon #timetofly.
2
23
188
"We're aiming to produce a result that is both true to the Clifton heritage whilst moving the brand forwards as well" - HOKA Director of Design Matt Head on the development of the Clifton 7, launching this Saturday! #timetofly
11
22
184
Meanwhile at Madeira Island, Jim Walmsley (@walmsleyruns) took the WIN and the course record (!!) at @MIUTrail in 12:58:16! Huge congrats, Jim! 👏🏼🎉 #TimeToFly (📸: @jbrazoutside)
0
25
187
73 mi per day, 8 pairs of Clifton 3s and 3,067 miles later and Pete has broken the record for fastest US crossing on foot by a male.
2
82
185
"I want to use my running to inspire little Black girls. I want Kenyan girls to see themselves in me. I want Black girls in America to see themselves in me. We live in a time when women need to see role models." - 2020 US Marathon Trials Champion @AliphineT #TimeToFly
1
14
172
How was your weekend? @mikewardian was busy, running a 5K (16:43), 10K (35:23), half marathon (1:24:47), and a 64K (5:33:20), the last of which also saw him setting the Double Arlington Loop Fastest Known Time (FKT) in 4:19:17!
5
8
185
7 marathons won. 7 countries. 7 days. 1 epic world record (2:45:57 avg). #proud @mikewardian @WorldMarathon77
2
47
175
Congrats to HOKA Athlete @kellyn_taylor on the win and a new course record at @GrandmasMara 👏#womenwhofly #gmas18
Kellyn Taylor (@kellyn_taylor) wins the @GrandmasMara in a NEW COURSE RECORD of 2:24:28! #Gmas18 . @NAZ_Elite @HOKAONEONE #timetofly
3
15
169
What a day for @hjacksonracing! 3rd place at the IRONMAN World Championships in 9:11:32. First American to podium in 10 years. #IMKona 🇺🇸
4
27
172
"In Kenya where I grew up, we didn't have that many opportunities. We didn't know that girls could pursue their own dreams. We did not know girls could be professional athletes, make their own money and build their own lives. Here in America I see everything as an opportunity".
1
19
160
7 Marathons.7 Days.7 Continents.@mikewardian is taking on the @WorldMarathon77 Challenge tomorrow. Best of luck, Mike. #timetofly
5
27
166
Nothing like being greeted by your biggest fan at the finish. Congrats on your 5th place finish @Mirindacarfrae
1
10
161
The countdown has begun. Tomorrow our HOKA athletes toe the #UTMB start line and head into the alps. #timetofly
7
23
160
📢 Announcement! 📢 . We're excited to welcome four new athletes to NAZ Elite: Adriaan Wildschutt, Krissy Gear, Olin Hacker, and Abby Nichols!. Give our new athletes a warm welcome in the comments! #FlyHumanFly
2
15
152
Congrats to HOKA athlete @aliciakshay for making it through the canyon in 3:19:23 and shattering the women's Grand Canyon Rim-to-Rim FKT by more than 20 minutes 💪 #timetofly (📸 Andrew Vargo)
5
18
146
"All I know is that my heart is full. It’s full of love from my people, from the amazing crowd and also from fatigue. My heart, along with my entire body, is tired AF." - HOKA Athlete @scottfaubs who placed 7th overall (2nd American) at NYC Marathon and set a new PR of 2:12:28.
0
8
147
The moment you’ve all been waiting for … HOKA apparel has arrived. (US only)
11
30
149
Track and field is happening at the event that shall not be named. Yessssssss. #reeyo2016 #merica #andperu
1
32
144
What do you do when all your foreseeable races are canceled? If you're @mikewardian, you run 262 miles over 63 hours (and zero sleep) to win the Quarantine Backyard Ultra:
7
14
148
We’ve teamed up with @runinrabbit apparel to bring you a complete men’s and women’s collection. It's designed by runners, for runners.
6
26
147
At Michigan Bluff (mile 55), @walmsleyruns is calm as ever, running under Course Record pace.
4
6
149
.@scottfaubs was poised for a breakout, but the running world was still blown away when Scott finished 7th overall, 1st American, at the ’19 Boston Marathon in 2:09:09 (also the fastest marathon time in a pair of HOKAs). 📸: Foon Fu #HOKAHighlights
3
6
148
"This workout teaches you to surge even when you aren’t feeling good — hopefully equipping you with the ability to make really hard moves during a race."- HOKA Athlete @scottfaubs. Find out more about @NAZ_Elite's Osslerian Fartlek workout on the HOKA blog
0
9
151