Turn everyday moments into Summer memories. Make Summer Cula. #hitecsa

Ula on your feet, Summer on your terms. Make Summer Cula. #hitecsa

Heat up the look. Cool down the step. Shop the Ula Raft for women online and in-store. #hitecsa

Step light, feel good. Stay CULA. #hitecsa

Easy-fit, all-day padding, and reliable grip, because your feet deserve the best for every kind of escape. Shop online and in-store. #hitecsa

Happy feet, awesome style. Make Summer Cula. #hitecsa

Built for comfort, worn for attitude. Make Summer Cula. #hitecsa

This is what it’s all about, the small moments, the big adventures, and the freedom to just be. #hitecsa

Early mornings that turn into beach walks, detours that become mini adventures, that’s what summer is for. #hitecsa

Introducing the Nomad XPL, engineered for movement. Exceptional breathability, adaptive cushioning, and all-day support keep every step cool, stable, and secure. Shop online and in-store. #hitecsa

Somewhere between the trail and the waterfall, the braai and the sunset, you remember… This is why we wander. This is why we explore. #hitecsa

Designed for women who are always on the move, the Ladies Aura brings all-day comfort to every adventure, from sunrise walks to sunset strolls. #hitecsa

Pack your pockets, breathe easy, and hit the trail, the Men’s Bush Shirt is ready. Shop online and in-store. #hitecsa

The Ladies Bush Shirt, designed for the ones who never take the straight path. Quick-drying, sun-shielding, and made to move. #hitecsa

Beyond adventure, it’s connection. Paddle the Khayelitsha wetlands with Siyanda and Akhona, who lead with heart, create meaningful experiences, and inspire change every day. Real people. Real impact. #hitecsa

Barefoot Freedom, Full Protection Lightweight, flexible, and quick-drying with toggle laces for a snug fit and solid grip. Perfect for beach or river adventures, keeping your feet safe, agile, and comfortable from water to trail. #hitecsa

Adventure, Your Way. Designed for women on the move. Quick-dry, breathable fabric with UV 50 protection keeps you comfortable on every hike or outdoor activity. Chest pockets and a back vent help you stay cool all day. #hitecsa

Soft, stretchy, comfy. Above-the-knee modern cut. Elastic waist and drawstring for the best fit. Three handy pockets. Easy to throw on for any outing. #hitecsa

Carry Everything, Conquer Anywhere. Lightweight cotton canvas, plenty of pockets for all your essentials. Ready for trails, weekends, or everyday exploring. #hitecsa

Tough enough for trails, easy enough for everyday. Cushioned, adjustable, and ready to move with you. Ula Raft is your go-anywhere, do-anything sandal. #hitecsa