James Tollefson
@HeyJamesT
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Client journey > Content pillars Content pillars give you a structure to work with, but understanding a client's journey with your business from 'awareness' to 'advocacy' is what is actually going to help you
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If you've ever gardened before, you understand the importance of systems. You can either build so you can forecast what you'll harvest, or you'll find yourself asking Google: "Are weeds edible?" Your business is no different.
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If your business systems don't manage the outputs you as the owner directly contribute to the business, you'll always feel too busy.
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I started running again this week Thursday's pace: 8:08/km Today's pace: 7:26/km My system? Secretly racing anyone in front of me
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Not having systems supporting your business is still a system But not a very good one
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Building a team > Being a "solopreneur" any day
Business is 10x funner with a team. Why would you want to do this alone? Literally easier with a team too 😂
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Stay on X long enough and you'll see posts exclaiming how 'far ahead of the curve' you are. I used to think this was empty creator hype I was wrong I've recently discovered just how much gold there is to be found in that statement. More soon (art by me)
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Finally finished animating this piece! I expected the snowstorm to take longer to build, but living in a place where snow is on the ground from October to May has its perks
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I've been less active on X lately, but building IRL Wrapped up this commission for a producer in Montreal last night This is easily the biggest and most complex piece I've ever made: - 25km of real-world scale city, streets, & terrain - Physically accurate atmosphere -
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Don't get me wrong I love photography But you're limited by what you can get in front of your lens With 3D, you have the freedom to create the ideas you have in your head from the ground up, with zero limitations (At least until your computer crashes)
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In April I put together a 22-minute module on visual content for Twitter Out of the 60+ writers, marketers, and creators I taught, the most common feedback I saw was: I want more Now, with how much Twitter/X has changed since April, some of this module is out of date If I
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Start rough and refine as you go, But you have to start to have something to refine
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Last week, @DentesLeo spoke about The War of Attention in his newsletter It got me thinking You could engage in the melee of content writing Or You could use the advantage you have over creators who only write Playing to your strengths = Bringing an F-35 to a medieval siege
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October never fails to impress Syrupy nostalgia and sunsets from when you were 10 GM
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Reminder: 𝕏 isn't a place for nuance But being a creative is It doesn't matter whether you think your art is "good enough" Everything you make is an important part of your growth Don't Musk-fuck yourself into thinking your worth as a creative is all or nothing
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You can be the absolute best at what you do But if no one knows you exist, you'll be very talented and very broke
If you don't promote your work online, no one will ever know what you can do. Missed opportunity. PS: no one will promote it for you.
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I love creative accidents I figured out that I can take any of the 1000s of event photos I've taken over the last decade And use them to create color patterns that are 110% unique to my work Moments of time that no one else has access to Mind Blown
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To add to this: If the fear of being replaced keeps you up at night, you have work to do.
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