Think beyond UI Think like product builders. I'm breaking down products to understand how they’re built and the psychology behind each UX decision. Let's start with @linear 👇🧵

Designing sections the non-traditional (AI) way.

Starlink Mini offers fast, reliable internet on the go—great for traveling, camping, exploring, boating, RVing, and more. Stay connected without dead zones or slow speeds. Order online in under 2 minutes.

Designing sections the non-traditional (AI) way.

Brand visuals ✨

Something's off and I can't figure out what

Reposting it here, cause the design twitter doesn’t seem to care.

Something's off and I can't figure out what

Reposting it here, cause the design twitter doesn’t seem to care.

Dark mode it is.

Dark or light?

Less persuasion. More clarity. Pricing design.

Custom code component Made in @framer

Recreating apps I frequently use - Part 2. @coinbase - Home Page and Swap.

Dark mode 👁️

Brand visuals ✨

Linear is a masterclass in product psychology. - Cognitive load control - Rewards system thinking - Manageable complexity I'll be breaking down more Products in the future to help us understand the "Why" behind product decisions. See you in the next one 👋

The triage AI's suggestive nature reduces decision fatigue. The suggestion is based on: – Previous related issues – Similar problem history AI supports judgment. But doesn’t replace it. This builds trust and feature adoption.

It’s collaboration is intentionally quiet. It avoids performative collaboration, reducing the anxiety that comes with it. Key UX decisions: – Names appear only when relevant – Edits feel calm, not competitive It's optimized for flow, not visibility.

Linear starts by answering one question: “Where does this project stand?” It encourages strategic thinking, choosing clarity over pressure. Key UX decisions: – Milestones over task lists. – Quiet progress over loud indicators. Progress here is informational, not motivational.

I guess the engagement speaks for itself.