Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.) A thread 👇

Quality is your destination. Quantity is how you get there. A 1960s experiment demonstrates why. In the 1960s, a University of Florida photography professor, Jerry Uelsmann, divided his class into two groups: Group A: Take as many photos as possible (graded by quantity - 100

JCPenney ditched sales and lost $4B. Tropicana removed their orange and customers couldn't find them on shelves. HBO Max axed the “HBO” part of their brand and purchases tanked. The pattern is always the same: companies rebrand for the customers they wish they had instead of the

I vibe-coded for 72 hours straight no sleep Built an AI monster with 437 agents chained together What took 10,000 employees last year? Now takes this one system. It scrapes every single comment on the internet. Yeah, all of it. Across 250+ platforms: TikTok, Insta, YouTube,

Champagne and poker? Nah. ChatGPT x Gmail x Attio. How we 1.75x'd revenue in 30 days. In June, Justin (our CEO) and I (@kdepop) had a realization: Our newsletter sponsorship revenue stream was basically running itself. → 100% inbound inquiries. → Very little "selling" via

Notion Mail is NOT what you think it is. Here's the growth strategy no one is talking about. @NotionMail launched in April 2025. A clean email client with some impressive AI features. But while everyone's focused on the product, they're missing the strategic growth implication

Bad visual hierarchy is destroying your outbound sales. Non-designers need to understand this: 🧵👇

📚 The lesson for founders: Million-dollar opportunities are ideas are hiding in plain sight. You just need to find a problem people are already solving with a workaround...and turn it into a product. What obvious solutions are hiding in your industry?

🔀 Here's the unexpected twist: Some women try Auggie sizers and realize they love their natural breasts – saving them from a surgery they might have regretted.

The results in just 10 months (while pregnant/with a newborn): ✅ $240K annual run rate ✅ 1,000+ units sold ✅ Profitable business ✅ Hundreds of 5-star reviews ✅ Dozens of surgeon endorsements And Auggie is just getting started.

💡That's when it clicked: "It's Warby Parker for boobs!" So she launched Auggie – a rental service letting women try different sizes for 7-14 days with their own clothes.

As a chemical engineer, and ex-founder, she immediately spotted 3 problems: 1️⃣ Rice density differs ~18% from medical silicone (meaning less accurate sizing insights). 2️⃣ Surgeons already have in-office sizers (but women only get 15-30 mins to try them during consults). 3️⃣

...By filling pantyhose with RICE to create DIY breast implant sizers.

In 2022, Ashleigh DePopas was getting ready for a wedding with a friend who had just gotten breast implants. Her friend explained how she picked her size...

"Wait, women use RICE to pick breast implant sizes?" This founder created a $20K/mo biz in 10mos:

Don’t just be better—be unmistakably different. Because when everyone zigs, your growth lives in the zag. 💬 Share with a founder who's blending in 👉 Follow Demand Curve for more growth insights 🔔 Join our Newsletter to get the full breakdown

Want to steal this strategy to differentiate your brand? 1. Audit your category 2. Spot the sameness 3. Do the opposite

Pattern-breaking works because it jolts the brain. You can't ignore what's different.

⬛ Notion went grayscale when others screamed color

💀 Liquid Death made water look like beer