Meet one of our #2025NextGens, Case Cole! Involved with SYTA, Cole serves on multiple committees and plays key roles across his family’s travel brands—@superholiday75, Music USA, and Educational Experiences. Photos courtesy of Case W. Cole.

In honor of #PresidentsDay, take a look at some of the many presidential museums & libraries which can offer groups an inside look at this history of the country & those who have led it along the way. Photo Courtesy of Experience Grand Rapids.

Join millions who have switched to Grok.

It's #BlackHistoryMonth, a celebration of achievements by Black Americans and a time for recognizing their role in U.S. history. In honor of the successes Black Americans have achieved and contributed to society, check out ways to celebrate and learn.

Groups are seeking experiences that are enriching and rejuvenating. What opportunities exist for groups looking to learn more on this growing type of travel? President/CEO of the Wellness Tourism Association Anne Dimon shares more:

Meet one of our #2025NextGens, Cal Fahey! Inspired by @theryman concerts and Nashville, he earned degrees in music theory and arts management. As a Tourism Sales Manager, Fahey represents the @opry and Ryman Auditorium. Photos courtesy of Cal Fahey.

A new year is here and with it comes the continuation of technological advancements in the industry. Come along as we explore some industry-leading programs, platforms and the latest updates you’ll want to know about in 2025. #TravelIndustry #BusinessTips

2025 Next Gen @andrew_t_moran shares his advice for other young #TravelIndustry professionals!

Before hitting the trade show floor, you've got to ensure you're properly packed so you can be on your game upon arrival. So as the trade show season continues, read these tips and consider if you've packed everything you'll need for a successful trip.

Giant pandas Bao Li [BOW-lee] and Qing Bao [ching-BOW] debuted at the @NationalZoo in Washington, DC. Keep reading to learn about visiting these pandas. .Photo courtesy of Roshan Patel, Smithsonian’s National Zoo and Conservation Biology Institute

El Paso is home to historic landmarks, cultural centers, outdoor excursions, and more. With 300+ days of sunshine a year, picturesque landscapes and hospitality, El Paso welcomes groups to experience the best. Photo courtesy of Destination El Paso.

Learn Tourism has integrated with JB Media Institute to bring the best of each organization together. This partnership will deliver expanded resources and tools to support tourism professionals, destination marketing organizations and more.

Meet one of our #2025NextGens, Britny Avery, CTP! As a Specialty Sales Manager for @ExperienceGR, Avery does just that by curating experiences for the group travel market. Keep reading to get to know her better! Photo courtesy of Mod Bettie.

Ice skating on The Rink at Rockefeller Center is one of New York’s quintessential winter activities. It’s a tradition that has never failed to delight, and you’re invited to join. Group rates are available now! Photo courtesy of Rockefeller Center.

Meet one of our #2025NextGens, Frank Stroup! An Account Manager for @travelwbarb, Frank is a fresh face in the travel world, he created an efficacious training program to set leaders on the path to travel success. Photo courtesy of Frank Stroup.

Arkansas’ only Forbes four-start rated spa, live Thoroughbred racing through May 2025, a 24/7, smoke-free casino and various dining options, @OaklawnRacing is your one-stop shop for your next getaway. Plan your trip today at Photo courtesy of Oaklawn.

Does the idea of an action packed vacation exhaust you? Try getting away to a place that's dedicated entirely to relaxation. 🧖‍♀️🧖 Photo courtesy of @visitglenwood. #SpasandResorts

In the wake of the loss and devastation caused by the January 2025 Los Angeles wildfires, many are looking for ways to contribute to the recovery effort and support those who’ve been affected. Whether near or far, keep reading for ways you can help.

A holiday since 1986, Martin Luther King, Jr. Day celebrates a leader instrumental in the Civil Rights Movement and challenging racial injustice. Take some time to learn about destinations and resources available to learn about Dr. King and his messages.

With new group-friendly hotspots and a reimagined historic center—plus a little extra southern hospitality—Sevierville is the perfect place for your next group visit! Come see what awaits: Photo courtesy of Sevierville CVB #Tennessee #GroupTravel

Sometimes, when a client leaves your business, it's not always obvious why. Ponder some common reasons clients might decide to go with a competitor, and how you might be able to find a solution to retain similar-minded clients in the future.