Grounded Research
@GroundedRsrch
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Helping brands and businesses in food, drink and agriculture hear and respond to what their audience wants.
Cambridgeshire
Joined June 2010
The straw that broke the farmers' backs. how we ended up here;.
groundedresearch.co.uk
It wasn't the inheritance tax that sounded the death knell for British farming...but it was the final nail in the coffin of the relationship between the government and British farmers.We have...
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RT @women_food_wifi: Another fascinating panel at @FoodMattersLive on using AI & digital tools in evolving NPD. Learning that a number of "….
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Generate videos in just a few seconds. Try Grok Imagine, free for a limited time.
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Numbers matter, BUT so does the story! Discover how balancing qualitative and quantitative market research can transform your approach to customer engagement. 🛒✨read the full blog on our website - link in bio #MarketResearch #QualitativeResearch #QuantitativeResearch
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Our farmer fieldwork extraordinaire Ellie Burgess stepping out of her comfort zone in some recent adverts for the upcoming @cereals event. #girls #gender #farming #agriculture #femalefarmer.
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Know a #barista in #cambridgeshire passionate about #coffee? we want them to take part in research! get in touch now!.
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Some things change and some things stay the same - some things have the best of both - rebranding to 'Grounded Research', grounded in our approach to research, grounded in our methodologies & grounded people delivering exceptional insight and data understanding for our clients.
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Thanks for the recommendation! if anyone wants to take part in research that ensures the voices of british farmers are heard by those that support the industry, please sign up to @Five_bar_gate our farmer research panel!.
@TWBFarms @anthonybecvar @niche_nosh @driverfarms1 @RichMadd86 @normanbagley1 @tomallenstevens @AndCarbon @FlatToTheMatt @mikewporter @GraemeSkinner1 @ColinBo73887014 @steveridsda @Blackthorncox @FWAbiKay @RedTractorFood @WWF @the_brc @NFUtweets @TheFarmingForum It's not really what you'd expect from a research agency. But maybe that's the point. They are city based looking for a narrow view of an issue. The whole thing should have been done by a rural based agency such as @EnglandMktng who are very focused on farmers, farming and food.
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If food's your thing, you'll love what we do! Our panellists get to try all different kinds of food and drink, and get paid to do it! . Here is the link to join: 😋. #food #foodtasting #foodproduct #newproduct #tasting #consumerpanel
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Great video, Minette Batters and the team - it needs to go farm and wide across the nation!
linkedin.com
Great video, Minette Batters and the team - it needs to go farm and wide across the nation!
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Well said Clare! Farmers can have and do have such an influence on our countryside and wildlife!
linkedin.com
Well said Clare! Farmers can have and do have such an influence on our countryside and wildlife!
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Our very own Clare Otridge takes to the stage tomorrow at 11.45 at #ife to share some of the key findings of our second #insightwithbite report. If you want a copy, please click this link or visit our website…
linkedin.com
Our very own Clare Otridge takes to the stage tomorrow at 11.45 at #ife to share some of the key findings of our second #insightwithbite report. If you want a copy, please click this link https://b...
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We would encourage all farmers to take part so you have a day!
linkedin.com
We would encourage all farmers to take part so you have a day!
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The latest Insight with Bite consumer tracker survey has just closed and we are busy analysing the data. If you want to sign up now to receive the current copy and be the first to get the new report in late March, here is the link…
linkedin.com
The latest Insight with Bite consumer tracker survey has just closed and we are busy analysing the data. If you want to sign up now to receive the current copy and be the first to get the new report...
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Look our for the @England Marketing team Clare Otridge and @georgina_knock at the Oxford Farming Conference #ofc #farming #marketresearch #insight
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CAN YOU TELL THE DIFFERENCE BETWEEN A BUDGET AND A LUXURY MINCE PIE?! Come along to taste test. #Consumerresearch #tastetesting #cambridgeshire #huntingdon #chatteris #warboys #stives #godmanchester #ramsey #TheResearchHub #research #consumerpanel #freebies #freefood
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Well worth a read for all the food companies out there! #food #NPD #challengerbrands #foodandbeverageindustry #foodanddrink
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A great opportunity to test your market for a relatively small outlay….#npd2022 #npd #consumerresearch #tastetesting #benchmarking #food #drimk #innovation #challengerbrand
linkedin.com
A great opportunity to test your market for a relatively small outlay… #npd2022 #npd #consumerresearch #tastetesting #benchmarking #food #drimk #innovation #challengerbrand
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Clare Otridge has done a great job with her presentation "Give peas a chance" - it's all about the market for pea protein as a #British grown #sustainable source of #plant-based protein. You can access it here. #plantbased #peaprot…
lnkd.in
This link will take you to a page that’s not on LinkedIn
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Perhaps #FarmerChristmas could afford a tractor cab if the #retailers started paying him properly. This quaint and outdated depiction of #farmers does nothing for the technology, #innovation and development in the sector to earn a living against the odds!
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