Venture into the wilderness of British Columbia, where three of the world’s top freeskiers push their limits in World of Red Bull: Backcountry Skiing. An all-new Apple Immersive experience, only on #AppleVisionPro.

We’re thrilled to join the UK in celebrating festive creativity this year. The submissions for our first-ever iPad Christmas Tree Competition have been brilliant. It’s inspiring to see how iPad powers endless possibilities and enables everyone to be creative!

My time with @THEBLACKLABEL in their studio was unforgettable... I even got to meet @OFFICIAL_MEOVV! The K-POP sound that captivates listeners worldwide begins with talent, vision, and hard work—it was inspiring to see how Apple products help bring their creativity to life.

I loved spending time with our amazing team at Apple Myeongdong! Thank you for such a wonderful visit, and for always supporting our customers!

Had my own Ponku moment. I loved meeting these talented creators and hearing the backstories behind how they use Apple products in their work, all while showing me the impressive ways they’re customizing their iPhones.  It’s amazing to see people make it truly their own!

I met so many talented developers, creators, and passionate gamers in Seoul who use our products to design and play games. I also had the chance to see an early look at some of the incredible new games they’re working on. Wow!

안녕하세요, Seoul! 🇰🇷 South Korea has a world-class transportation system. With Tmoney for Apple Pay, you can tap and travel seamlessly everywhere.

For 19 years we’ve partnered with @RED to help fight AIDS and fund health programs that save lives. Our work continues this year on #WorldAIDSDay. Apple will donate $5 to the @GlobalFund for every purchase at Apple made with Apple Pay from now until Dec 7, up to $3M.

We’re proud to support small businesses like Anybag on #SmallBusinessSaturday!

Love seeing how iPhone features like 8x Zoom, Center Stage, and Dual Capture helped woodland friends create a musical masterpiece! Shot on iPhone 17 Pro and directed by Mark Molloy, it’s a great reminder that kindness brings us all together.

Here’s a way to make holiday travel a little bit easier! With Digital ID in Apple Wallet, you can securely create an ID using your US passport. It’s now in beta at TSA checkpoints at more than 250 US airports, with even more ways to use it coming soon.

Take a look at how Apple Watch Ultra 3 and titanium Apple Watch Series 11 cases were 3D-printed, combining our commitment to the environment and our passion for beautiful design.

Hard to believe it’s been five years since Apple silicon transformed the Mac. The performance, battery life, new designs, amazing features, and user creativity it unlocked have been remarkable. The impact has been profound, and the Mac has never been better!

Emergency SOS via satellite is now available in Mexico!  It’s compatible with iPhone 14 and later and Apple Watch Ultra 3. We’re grateful this feature helps users connect with emergency services by text when they don’t have cell or WiFi coverage.

Hej, Hallo, Olá, Merhaba, Xin chào, 你好 Apple Intelligence! We’re so excited that Apple Intelligence is rolling out to eight new languages today, unlocking new ways for users to communicate, tap into their creativity, and get things done effortlessly.

Say hello to the all-new MacBook Pro, iPad Pro, and Apple Vision Pro—they’re all available today!

There is so much creativity in these designs! Loved seeing how these four emerging designers at Design Miami Paris used iPad and Apple Pencil throughout their creative processes!

Apple Vision Pro with M5 is here, complete with ultrafast performance, extended battery life, a brand-new Dual Knit Band, and innovative experiences with visionOS 26.

MacBook Pro continues to be the world’s best laptop. Now with M5, the 14-inch MacBook Pro is even better with super fast performance for AI workflows, up to 24 hours of battery life, and macOS Tahoe.

Incredibly powerful and versatile, with game-changing capabilities thanks to iPadOS 26: iPad Pro with M5 delivers our most advanced iPad experience yet.