Search saves lives. Here's how we do life-saving SEO at @NHSBT as seen at @brightonseo:

6 trends to watch: 📉 Predictive SEO analytics 🤖 AI 🗣️ Ways of searching 📍 Local SEO 🎨 Personalisation 💭 How Google understands content @VarnMedia #BrightonSEO

5. There's no silver bullet. No cure all. No shortcuts. 6. Never stop learning. Value personal development for you, and your team. (Amen!) 7. Link building is irrelevant long term unless you build brand. 8. Know your competitors in detail. @VarnMedia #BrightonSEO

1. Search has always been about making information easier to find. 2. Organic search will always be more profitable long term than paid. 3. High quality content will always be important. 4. Align with Google for the biggest long term success. @VarnMedia #BrightonSEO

A lot in SEO has changed but much has stayed the same. Tom of @VarnMedia takes us through the tried-and-true principles over the years. #BrightonSEO

Loving @michal_suski's talk on *good* content creation through AI. So much AI-generated content has an uncanny valley tone of voice - nearly human but not quite. Michal guides you through how to avoid this:

Check out @mattmultiplied's slides on this:

Great tools: IBM chrome extension: https://t.co/T9psbDz7KH IBM equal access toolkit: https://t.co/EkySlbGFvI Chrome DevRel: https://t.co/eXgPvhzC1v @mattmultiplied #BrightonSEO

Key takeaways: 4 principles of accessibility: Perceivable: can you use multiple senses Operable: predictable nav bar, streamlined components Understandable: descriptive text on links, headings & buttons Robust: works for all @mattmultiplied #BrightonSEO

Just some of the tasklist for SEOs that help accessibility (there's a lot of overlap!): Clear page titles Structured headings Semantic markup Descriptive anchor text Breadcrumb links Image alternative text Clear navigation Reduce user interaction @mattmultiplied #BrightonSEO

The biggest and most common tech accessibility issues: No alt text. Skipped heading levels. Empty links and buttons - you click and nothing happens. @mattmultiplied #BrightonSEO

Accessibility work starts earlier than you think: from before you have brand conversations. And make it a responsibility for everyone. This approach will actually save money long term. @mattmultiplied #BrightonSEO

There's a rise of accessibility overlays, like Userway, which sell themselves as solving all your problems. But they mask the real problem. They're a real pet peeve for me! Great write up on them here: https://t.co/s2uIhV6nwD @mattmultiplied #BrightonSEO

A people-first approach: why web accessibility matters in SEO by @mattmultiplied 93% of homepages tested had WCAG 2 failures. The web is fundamentally designed to work for all people, not most people. So why are so many sites failing at the first rate hurdle? #BrightonSEO

Billie's talk is bursting with tips and knowledge - way more than I could include here. So work with her goddammit. Sign up for a free audit template and for a chance to win a free accessibility audit: https://t.co/CNJkWzLjZ8 @BillieGeena #BrighronSEO

"Asda's sitemap is a nightmare for user experience when it comes to accessibility." @BillieGeena #BrightonSEO

Tech audits need to consider JavaScript. Content needs to be the same with JavaScript disabled so that the user experience is good for those using screen readers. The user experience shouldn't change. Can you interact with everything with a keyboard? @BillieGeena #BrightonSEO

Accessibility work isn't just technical. Content people (like me) can make a big difference too. How do you talk about your product? What problem does it solve? Why was it created? ...But avoid overwhelming language and pop-ups. This helps everyone. @BillieGeena #BrightonSEO

Billie estimates that £347.6 million was spent in 2022 by the disabled population 🤑 There's your entire business case in a nutshell. @BillieGeena #BrightoSEO

Ensuring your tech SEO strategy is accessible by @BillieGeena Is your site accessible? Why the f*uk not? 15% of the world's population lives with an accessibility consideration. It's higher in the UK at 18% - around 81% of those people have access to the internet. #BrightonSEO