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Getty Images VisualGPS

@GettyCreativity

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Find inspiration, keep up with visual trends, and harness our creative community.

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@GettyCreativity
Getty Images VisualGPS
4 months
AI. Sustainability. Work. Travel. Get the latest creative trends and how brands are adapting—straight from our visual experts 👉
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@GettyCreativity
Getty Images VisualGPS
13 hours
Why do people love anime? It’s more than style—it’s community, nostalgia, and genre-defying stories. From Ghibli aesthetics to TikTok trends, anime continues to inspire and connect.
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gettyimages.com
Anime is a global cultural phenomenon and for brands, it offers a recognisable cultural value that speaks to fans who love to share their passion.
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@GettyCreativity
Getty Images VisualGPS
2 days
Travelers also want to see ease of access—59% say accessibility visuals matter. Show the journey, and how everyone gets to enjoy the view.
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Travel brands can more effectively resonate with today’s travellers by highlighting the journey as much as the destination. The serenity of air travel, train views in motion, and the richness of the...
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@GettyCreativity
Getty Images VisualGPS
3 days
76% in Asia-Pacific believe businesses should lead on climate action. Over 60% consider ESG a key factor when choosing who to support. Show your sustainability journey—it matters.
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gettyimages.com
Utilize video to present and frame sustainability as a journey, no matter which part of the journey you are at.
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@GettyCreativity
Getty Images VisualGPS
4 days
How do you visualize rest in the busiest pilgrimage city in the world? Look beyond monuments. Capture moments of movement, reflection, and human connection across Makkah’s hospitality journey.
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As the birthplace of Islam and home to the two holiest cities. Saudi holds deep spiritual significance for the world’s roughly 2 billion Muslims -about 25% of the global population1.  Each year,...
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@GettyCreativity
Getty Images VisualGPS
5 days
Is your content keeping up with the shift away from screen time? Digital detox is more than a trend… It’s a lifestyle change. Here’s how to visually capture the movement:
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How can brands use video to tap into consumers' need for digital detox in today’s landscape of content oversaturation?
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@GettyCreativity
Getty Images VisualGPS
8 days
What makes a trip feel luxurious? It’s not the price tag… It’s the feeling. Travel brands should zoom in on those tiny, unforgettable moments.
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As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
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@GettyCreativity
Getty Images VisualGPS
9 days
The journey to sustainability is messy, human, and ongoing. From compost bins to circular fashion, real progress deserves real representation. Here’s how to capture it:
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Utilize video to present and frame sustainability as a journey, no matter which part of the journey you are at.
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@GettyCreativity
Getty Images VisualGPS
11 days
Want to show air travel at its best? Use soft lighting, slow motion, and quiet detail. The feeling of care is in the textures, space, and ease.
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Travel brands can more effectively resonate with today’s travellers by highlighting the journey as much as the destination. The serenity of air travel, train views in motion, and the richness of the...
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@GettyCreativity
Getty Images VisualGPS
12 days
With 1.6M pilgrims from 171 nations during Hajj 2025, Makkah is one of the most culturally diverse cities in the world. Visuals should reflect that richness, not just tradition, but global connection.
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gettyimages.com
As the birthplace of Islam and home to the two holiest cities. Saudi holds deep spiritual significance for the world’s roughly 2 billion Muslims -about 25% of the global population1.  Each year,...
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@GettyCreativity
Getty Images VisualGPS
15 days
Anime is now bigger than Formula 1 and the Premier League among Gen Z and Alpha. 7 in 10 Gen Z want content that lightens the mood—and anime delivers. Is your brand tapping in?
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gettyimages.com
Anime is a global cultural phenomenon and for brands, it offers a recognisable cultural value that speaks to fans who love to share their passion.
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@GettyCreativity
Getty Images VisualGPS
16 days
Only 17% of popular travel videos highlight small, sensory-rich moments. But that’s exactly where modern luxury lives. The future of travel visuals is intimate, not flashy.
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gettyimages.com
As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
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@GettyCreativity
Getty Images VisualGPS
17 days
1 in 3 Latin Americans say time with family is what matters most. Frazao Studio Latino brings that truth to life in a tender, rural portrait of paisa life in Colombia.
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A shoot by Frazao Studio Latino that follows a family living and working in a farm in Antioquia, Colombia.
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@GettyCreativity
Getty Images VisualGPS
18 days
More people are logging off to tune back in—with themselves, nature, and their communities. Our latest trend explores how to reflect this growing digital detox mindset in your visuals.
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How can brands use video to tap into consumers' need for digital detox in today’s landscape of content oversaturation?
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@GettyCreativity
Getty Images VisualGPS
19 days
79% of travelers say visuals influence where they go, yet only 1 in 10 top travel visuals are videos. It’s time to show the journey, not just the destination.
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gettyimages.com
Travel brands can more effectively resonate with today’s travellers by highlighting the journey as much as the destination. The serenity of air travel, train views in motion, and the richness of the...
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@GettyCreativity
Getty Images VisualGPS
23 days
54% say social media has opened them to new perspectives. 42% say they’re inspired by following others’ journeys. Curiosity is powerful—so are the visuals that fuel it.
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The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote...
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@GettyCreativity
Getty Images VisualGPS
23 days
Stay ahead of the curve with key trends powering the rest of 2025! Join us LIVE as our visual experts share exclusive research insights and explore how brands can communicate authentically and connect with their audiences. Register today!
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@GettyCreativity
Getty Images VisualGPS
25 days
Black men face real mental health barriers, but they’re also building real solutions. It’s time our visuals reflect the healing happening in communities. Find out more:
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Juneteenth, Father’s Day, Men’s Mental Health Month, and Pride—oh my, what a wonderful time to be a Black man. But Black masculinity is not a monolith, and we must make a way for the realest, most...
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@GettyCreativity
Getty Images VisualGPS
26 days
Affordability is reshaping luxury. Even those who can splurge are drawn to down-to-earth visuals. It’s time to rethink what luxury looks like.
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gettyimages.com
As luxury becomes more casual, brands can use photographic techniques, like emphasis, to avoid being exclusionary in how they visualize luxurious elements of travel.
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@GettyCreativity
Getty Images VisualGPS
29 days
Video brings us closer to lived experience—capturing the texture of everyday LGBTQIA+ life. It’s time to make those stories the norm, not the niche.
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gettyimages.com
The power of inclusive imagery lies in its ability to portray the LGBTQIA+ community as dynamic, diverse, and relatable. Genuine everyday visual stories resonate across perceived barriers and promote...
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@GettyCreativity
Getty Images VisualGPS
1 month
Despite stereotypes, Black dads are more involved in their kids’ lives than other groups. Yet visuals rarely show that truth, or the legacy they build. It’s time to shift the lens.
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gettyimages.com
Juneteenth, Father’s Day, Men’s Mental Health Month, and Pride—oh my, what a wonderful time to be a Black man. But Black masculinity is not a monolith, and we must make a way for the realest, most...
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