Google Posts (aka Updates) are one of the easiest ways to spark activity on your Google Business Profile 📍⚡️ Important note: Posts don’t directly boost rankings, but they do drive engagement, which helps your listing perform better over time. Quick tips for Google Posts 👇🏼 🗓️

Want more visibility from your Google Business Profile without paying for ads? 🍽️🔎 Here's how to use the Services and Menus sections in your GBP to show up in more searches. If you’re NOT a food business: ✅ Treat 'Services' like your menu ➕ Add every service you offer 🔍

Complete your Google Business Profile attributes to boost performance ✅📍 In this video, we break down why attributes matter and how finishing them can improve your visibility on Google. Key takeaways 👇 🧩 You can’t create new attributes, but you can complete the ones Google

Categories can make or break your Google Business Profile rankings. 📍🔥 Why? Because categories influence which searches you show up for on Google Maps and Search. When choosing your categories 👇🏻 👀 Start with the categories Google offers that truly match your services ✅ You

Want to rank higher on Google Maps and turn searches into customers? 📍🚀 This FREE Google Business Profile Masterclass shows you how to: ✅ Optimize your Google Business Profile 🛠️ Manage it the right way 📈 Measure what’s working (and what’s not) 💰 Get more customers Built

Engagement is the #1 ranking factor on Google Maps and Search. Evan Oder, Founder and President of Map Labs, shares five proven tactics he’s seen drive the biggest engagement gains from 10 years specializing in Maps Marketing. This is just the tip of the iceberg when it

Here’s how Google displays search results: 1️⃣ Ads 2️⃣ Google Business Profiles (Google Maps results) 3️⃣ Websites If you want to reach the top of search, Google Business Profiles are your biggest and best opportunity. This clip is just a small part of Evan’s full conversation

👋🏻 Meet Map Labs Founder and President, Evan Oder. When Google launched Google Business Profiles in 2014, Evan noticed something most people missed. For the first time, businesses could see real customer actions like direction requests, phone calls, bookings, and reservations

Limited marketing budget? Spend it where it actually moves the needle. Google Ads gives you instant control over your visibility on Google Maps and Search. You decide how customers find you and what they see. Fast, targeted, and built for results. SEO can help in the long

Introducing the Map Labs University Google Business Profile Masterclass. Hosted by Evan Oder, Founder and President of Map Labs, this in-depth masterclass guides you through every part of setting up, managing, and optimizing your Google Business Profile. It is designed for

On Google, about 80% of searches are non-branded — people looking for products or services like yours, but not specifically for your business name. On Apple Maps, it’s the opposite: 80% of searches are branded, and only 20% are non-branded. That means people use Apple Maps more

Not all local search platforms are created equal. Here’s how they stack up for visibility 👇🏻 1️⃣ Google Maps 2️⃣ Apple Maps 3️⃣ Yelp 4️⃣ Bing Google leads by a landslide — for every 1,000 clicks on Google, you might see just one on Bing. Each platform attracts its own audience,

If you’re still investing time and money trying to rank your website on Google, it’s time to rethink your strategy. Here’s the truth: Websites don’t rank — Google Business Profiles do. Google prioritizes local business listings at the top of search results on both Google

Glowbal Restaurant Group is one of Canada’s most celebrated dining brands — ranked in the top 10% of restaurants worldwide and home to a Michelin Guide restaurant for 2024. Already known for excellence, their team saw even more potential in Google Maps. With Map Labs'

Almost every strategy we implement at Map Labs is focused on one thing: the end user. Our goal is to make it easier for people to choose your business over the competition. There’s no such thing as “tricking” Google. The key is to optimize and actively manage your Google

Glowbal Restaurant Group (ranked in the top 10% of restaurants worldwide by Tripadvisor and home to a Michelin Guide restaurant for 2024) partnered with Map Labs to turn Google Maps into a powerful revenue driver. With Full-Service management, Map Labs optimized every part of

🤖 AI isn’t new. Google’s been using it for over a decade! It’s only recently become widely recognized, but Google’s AI has been working behind the scenes for years — especially in your Google Business Profile. When you upload photos to your GBP, Google’s AI can instantly

Arc’teryx transformed online searches into real in-store visits with Map Labs Coaching. ✅ More visibility on Google Maps ✅ More high-intent shoppers in stores ✅ More conversions from local search See how they bridged digital discovery and real-world adventure — full story at

Discover how Arc’teryx turned Google Maps into a powerful bridge between online discovery and in-store experience with Map Labs Coaching. For Arc’teryx, every retail location is more than a store — it’s an immersive space where customers can connect with the brand, explore

⭐️ Master the art of replying to Google Maps reviews. 💡 Every business knows reviews are essential for visibility on Google Maps and Search. But what many overlook is the power of responding to those reviews. 📈 When you engage with customers, you’re not just building