ChatGPT isn’t going anywhere. But here’s the real shift: AI usage is fragmenting. And that breaks "old-school" GEO (if it can even be old school, the term just started existing). If users get answers from multiple models, optimizing for one LLM is a losing game. Each model

Is ChatGPT dead? 👀 A lot of people are openly switching to Gemini. Or using both. What are you using? Whatever it is, it's a trend you can ignore👇👇

I want to end the debate once and for all. Best OS? Windows Mac Linux

Do you think AI traffic will replace Google traffic, or just reshape it? And for the more established founders: Have you suffered or gained ground since the shift started?

Finish this sentence: Our SEO started working when we stopped ___. or Our SEO started working when we started ___.

Most startups don’t have an SEO problem. They have a clarity problem. Agree or disagree?

You can also try it yourself here: https://t.co/s16YP3DGiz

People who love getting insulted: Send me over your website, and I'll pull it through our Page Roaster

AI doesn’t rank products like Google. It recommends examples. There’s no single “best” budget phone. Just a pool of good options. If your brand/product is: • easy to explain • clearly differentiated • obvious about its use case AI can recommend you, even next to much bigger

I asked ChatGPT for the best budget phones. Then I asked again. Different answers. Same question. That’s not a bug. It’s an opportunity 👇

What is one piece of tech you use daily for work, that you can't live without anymore? Laptop/phones are excluded

Okay, we didn’t actually make paracetamol-flavoured ice cream. But it did grab your attention. And that’s exactly how growth through AI works today. You don’t win by being generic. You win by standing out and solving a very specific problem. AI doesn’t recommend the standard

We introduced this new ice cream flavour, and people went nuts for it. Here's why 👇👇

What’s one X post that very unexpectedly led to tons of impressions?

Basically a target for where to smash your fist if your code keeps breaking

How long did it take you to get your first inbound lead? And how much time did you dedicate to SEO/GEO to get there?

If you were starting your company agin today, what would you do differently?

If you publish clear, well-structured content that answers the same questions, AI will pick it up and start referencing you instead. This is especially powerful for smaller companies that move fast. Check out dead sources in your own industry: https://t.co/UOVbNPMgHB

AI models can rely on pages that don't exist anymore, because they were once a trusted source. So when content disappears, the demand for that information doesn’t. That creates a gap.

AI is referencing pages that don’t exist anymore. 404s. Dead links. Gone content. That’s a huge opportunity for small companies. Explanation below