Gavin.L
@GavinLoaf
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Founder, CEO @LoafMarkets Liquid Trading for The World's Most Exclusive Assets
Joined November 2025
0/ Why Blockchain alone doesn't solve real estate's liquidity problem. And what it takes to build a Hyperliquid for RWAs. 🧵
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Australia's top properties have outperformed almost every major asset class globally. Yet access remains nearly impossible… even for the world's wealthiest investors. We're changing that. For the first time, a $50M mansion can be bought, sold, and settled in seconds - with
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This series provides an insider look and experience to some of the world’s most exclusive properties, viewed through the lens of Loaf Markets and its founder, Gavin.
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Australia's Next Penthouse Record | Ep. 1 - Our Mission to Redefine Property Ownership
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Spent last weekend at a quaint barbecue with a few other family offices. The most interesting people in the room weren't who you'd expect. Beyond principals and business types, the guest list was eclectic: vocal coach, stylist, florist, film producer, artist, concert organizer,
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6/ The cold start problem isn't unsolvable. But it requires treating liquidity as the product, not a byproduct. That’s what we’re building. If you're building in RWA or thinking about the space, I'd love to hear what you think the real bottleneck is. Drop it below
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5.3/ A lack of novel asset utility (or value) Lastly, without genuine innovation or a clear utility, RWAs become mere overhead. This lack of a value-adding reason prevents them from competing with the established gravity of traditional platforms, inevitably driving market
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5.2/ Poor asset selection Properties that wouldn’t attract serious interest as standalone investments don’t suddenly become compelling because they’ve been fractionalized. To be fair, $50M trophy properties or data centres aren’t easy to source without the right networks.
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5.1/ Liquid markets don’t run on peer-to-peer retail flow alone. Liquidity begets liquidity - its a classic chicken-and-egg problem. Platforms need good UI, market makers to attract traders, need traders to justify market makers, and so on… There's no ecosystem for new assets
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4/ Unlike regulation, which can be solved with licensing or creative but compliant legal structuring, liquidity is a cold start problem with arguably far more complexity and consideration required.
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3/ An example... applicable to most platforms. A company lets you own part of a house for $100. They say you can sell anytime for capital returns. You buy in, now a proud part-owner of a home. Days later you realize the price isn't moving or has dropped. You try to sell it at
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2/ Tokenization without liquidity is actually worse than not tokenizing at all. People are in love with the idea of "bringing the world on-chain". The vision and potential are great, but projects fail to create liquid ecosystems, which actually results in more harm than good.
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1/ There's a sentiment that tokenization itself is the solution to illiquidity. In conversation with even some top VCs, we often hear "how is liquidity your advantage if tokenization already solves it?". Tokenization does not solve liquidity.
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Everyone thinks the biggest problem in RWA is regulation - even top VCs. But the biggest challenge isn't regulation, it's that there's no one on the other side of the trade. 🧵
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Boomerang: Sydney's most glamorous waterfront mansion in Elizabeth Bay. Built in 1926! 😲 The home was designed by English architect Neville Hampson in the Spanish Mission style, inspired by Hollywood glamour (glam) aesthetics. It was commissioned by music publisher Frank
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At @Loafmarkets, we're building this combination from first principles. Not another P2P fractional platform. Market-making and trading infrastructure that guarantees liquidity and sophisticated institutional UX for the world's most exclusive assets.
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5/ You often hear people shouting about the idea of "tokenize everything" to give everything on-chain liquidity. But beyond the novelty, for it to actually add value, requires a precise combination.
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4/ Almost no platforms i've seen are actively building the proper ecosystem and infrastructure required. The reality is users often face 40% liquidity discounts at exit, which further disincentivizes adoption, leading to worse liquidity and so on...
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3/ Because tokenization isn't the breakthrough. What happens after settlement is - liquidity, routing, FX, and real-world payout rails. Moving assets on-chain is the easy part.
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2/ The technology exists. Properties are already on-chain. Yet adoption remains underwhelming years after the concept was floated. Why?
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