Going through this process will give you the profitability parameters you need to start driving acquisition growth and that’s when the real fun starts…

👉 Fourthly – repeat the above constantly!!

👉 Thirdly – build out the automation and email flows based on the above with the sole focus on maximising lifetime value.

If you can’t map out your LTV per category/product, you don’t know how your customer migrates between categories, you’re struggling to understand the profitability per category based on acquisition costs (CAC) – you’re not ready to start driving more traffic

👉 Secondly, obsess about your customer journey post purchase. If you’re not laser focused on lifetime value, you’ve not got a CRM/Retention strategy.

Expect to incentivise them but also expect brutal, no holes feedback that will drive actionable insights to move the CVR needle.

Talk to your customers – they will tell you with brutal honesty why they either love or hate the site. If you want even greater insights ask the users that never purchased.

👉 Firstly, focus on the user experience of the site. Yes, I know this is obvious – but genuinely obsess over it. Use the free tools out there, find why users are not converting, find the pain points.

How I scaled an e-commerce business from £13m to £23m in 3 Years – The hard truths that will help your e-commerce brand grow: Most brands invest in acquisition channels to drive growth rather than focusing on the basics first - a thread 🧵

Some final round this #theplayers

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Great talk from @petecampbell some fantastic insights and takeaways #SMXLondon

A lovely service to an exceptional man. You will be missed by many many people Bannister. Thank you for the memories @richbannister

On set with this legend today #dontmentionthewar #peoplesfrontofjudea

I've hit lob wedge over the clubhouse when I missed the fairway, that's golf, if you have to do this to win, you can have it @JordanSpieth

So close! @rickiefowler nearly holes an albatross at the 4th. For more videos visit https://t.co/Y0Ljiq6Hze. #TheOpen

Afternoon at #theopen good view at the 13th, c'mon lad @JonRahmpga

The five big announcements from Google I/O https://t.co/Fz3StyweRm

15% of Google searches are new, never been searched before