GORUCK
@GORUCK
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Est. 2008 by a Green Beret — we're 100% family owned and operated, and we build everything from the ground up. #Rucking will be bigger than running.
Jacksonville Beach, FL
Joined March 2011
Our gear doesn’t earn its stripes on a designer’s desk or in a testing lab. It’s proven in the field — under weight, in the rain, through the night. Every GORUCK event is part endurance test, part product lab. Cadre push our people to their limits, and our gear has to keep up.
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No gimmicks. No countdown clocks. Just the gear we built to last — on sale starting TODAY. Travel gear, training gear, apparel, and footwear. If you’ve had your eye on something, now’s the time to act. #GORUCK #EndOfYearSale
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Forget the Clickbait. The REAL AI adoption story is HERE. 💡 David Nicholson (@MasSubestimado), @TheFuturumGroup's SVP and Global Technology Advisor, urges you to look past the negative headlines! He reveals that 75% of companies are seeing positive AI returns, validating that
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"Alfred bring me more treats!" Happy Halloween! From Monster and the GORUCK family.
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$50 ROUGH RUNNERS - MAKE YOUR OWN LUCK GREAT SHOES - BAD MARKETING Up front - we are exiting the Rough Runner style. We designed it from the ground up for ruck running and training, and for living the life we live.
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MISSION COMPLETE: Spy Ruck + Arnold’s Pump Club Women nationwide took on covert Spy Ruck missions while the Muscle Beach crew crushed the Arnold’s Pump Club x GORUCK workouts. Rucked hard. Lifted strong. Mission accomplished. #GORUCK #SpyRuck #ArnoldsPumpClub
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That’s a wrap on Q3. Lots of exciting things happening at @FlyArcher, beginning with our acquisition of the Hawthorne Airport, which is strategically located in the heart of Los Angeles just miles from LAX, SoFi Stadium, downtown Los Angeles and Long Beach. We’re planting the
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Longevity expert and longtime friend of GORUCK, Dr. Peter Attia, was featured on last night’s 60 Minutes. He took Norah O’Donnell on a ruck to demonstrate one of the most powerful yet simple forms of exercise.
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From the field to the city, the Spy Ruck blends stealth and strength. Made with the same materials and attention to detail as every GORUCK product. Durable. Functional. Unstoppable.
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Mission complete. Yesterday we launched the Spy Ruck women’s weighted vest at SPYSCAPE in NYC—a morning of codebreaking and covert challenges. Built by GORUCK co-founder (and former CIA officer) Emily McCarthy, the Spy Ruck was designed for women on a mission.
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WE HAVE TWO MORE DAYS, THE SHOW IS ABOUT TO BEGIN 🗣
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Meet the Spy Ruck. Built for women who move with purpose. Strong. Sleek. Ready for anything. Designed by GORUCK co-founder and former CIA case officer Emily McCarthy, this is the first weighted vest made for women, by women who ruck. #SpyRuck #GORUCKWomen
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BREATHE BETTER We didn't settle for just a curved design to fit the torso. We also wanted to build a plate your diaphragm wouldn't even notice. So we cut a hole in the middle. That takes the weight off the chest and moves it to the outer edges of the torso.
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The next step forward in training gear is here. Our all-new Rucking Weight Vest is the first training vest system built to let you breathe easier without the weight pressing on your diaphragm. https://t.co/IolA3qEd3i
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The next evolution in training vests is on its way Breathe better, train better Stay tuned
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Carry it on your back so you're not carrying it in your head. Community is at the heart of rucking. GORUCK events, rucking, and fitness in general, none of it is meant to be done alone.
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Huge sale happening now, 35% OFF Training Weight Vests. Train harder, move better, look tougher. Get yours before they're gone. https://t.co/t9npSs6frJ
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A ship is safe in harbor, but that’s not what ships are for. More moments from the last Selection (for a while). What comes next, time will tell.
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The Basic Rucker doesn’t overthink it. 10LB, 20LB, or 30LB Ruck Plates slide right in, top shelf. That’s it. Nothing fancy. Just weight on your back and miles under your feet. The Basic Rucker was built for anyone, anywhere. All you gotta do is show up and put the work in.
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The Day of the Ranger On October 3-4, 1993, Task Force Ranger launched a mission in Mogadishu under Operation Gothic Serpent. What followed became known as the Battle of Mogadishu. Though outnumbered 10 to 1, about 100 U.S. troops fought with relentless courage.
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When the lights are out, when the crowds are gone, when no one is watching but the Cadre — that’s when Selection really begins. It’s in the quiet suffering, the late hours, and the unseen battles that true endurance is revealed. Selection only cares who endures.
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Order Early & We’ll Deliver Fresh: Stand Out This Season with Freshly Baked Branding!
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We didn’t put a hip belt on the Basic Rucker because you don’t need one when you're starting your rucking journey. Also, if it’s cinched around your stomach, it just stops you from breathing. Keep it simple. Train smart. Get stronger.
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