Mini celebration today! Our app, Gather is featured on @Shopify , and @ProductHunt! Woot! https://t.co/hnUyEcxfnx &

#Gather's CoAudiences helps lifestyle brands reduce #CAC Customer Acquisition Costs, by unlocking partner channels & extending audience reach to consumers who have shown purchase intent @elbahnasy https://t.co/GwKSbAPs6E #CoAudiences @GATHERcustomers #ProductHunt #ProductHuntSyd

NEW Feature from Gather. Automatically reward your customers with gift cards or prepaid cards. With the Gather X Tremendous connection, you can select from a catalogue of thousands of gift cards.

@GATHERcustomers So, the churn rate increases with the subscriber count - more churn for bigger lists.

12/ By reducing and offsetting churn, you're setting your newsletter up for growth. What strategies for reducing newsletter churn have you encountered recently?

11/ Learn how to implement a referral program with automation here: https://t.co/sU3xuFY7Ax

10/ Offset Churn Even with an engaged audience, unsubscribes happen. To offset this, implement a Newsletter Referral Program. A referral program can add 5-10% more subscribers. In some cases, as much as 30% of your subscriber base can come from referrals.

9/ Email data you can analyse include demographics data, as well as data on what your audiences' interests are (e.g. what types of links they click on the most).

8/ Reduce Churn - 2 This is where you can analyse Content-Audience Fit. Content-Audience Fit means delivering relevant content to your audience segments. This is where you can use data to learn about what makes emails get higher engagement and less churn.

7/ An engaged subscriber typically opens emails frequently. Sending campaigns to engaged segments offers higher open rates and can signal to inbox algorithms that your emails are highly relevant.

6/ Reduce Churn - 1 Start by segmenting your audience by engagement. Send regular newsletters to engaged subscribers and irregular newsletters to non-engaged ones.

5/ Two ways to improve subscriber retention include: Reduce churn Offset churn Let's dive deeper into each.

4/ Newsletters are a great way to connect with your audience and drive sales. According to Litmus, every $1 spent on email marketing provides $36 in ROI! So, how can we solve the churn problem and unlock continuous growth?

3/ Let's assume a Value per Subscriber metric of $1 and a 0.2% churn rate per campaign for a list with 100k subscribers. This means a $200 potential revenue loss per email send. With some optimisation, this can be reduced.

2/ For example, a list with 100k subscribers and a 0.2% churn rate per email campaign equates to 200 subscribers churning per campaign. With the list growing to 150k, the same churn rate results in 300 subscribers churning per email.

How to Reduce Newsletter Subscriber Churn. Let's explore, in this thread: 1/ Unsubscribing from newsletters is both a necessity for consumers and a challenge for brands. If subscriber churn rates match new subscriber acquisition rates, it can impact net growth. 📈

Have you worked on Headless Commerce projects recently? What's your take on it as pertains to the future of ecommerce? The main benefits, the frameworks, platforms you're keen on, etc. Thank you!

One highlight here is that the two main ways by which shoppers showed their loyalty was through repeat purchases, recommendations and use of their loyalty account. 4 in 10 US Consumers Want Better Pricing in Exchange for Their Loyalty - Marketing Charts

Awesome strategy writeup, by Dan Siepen on Moosend, about Ecommerce Referral Programs. To pick one of many great tips, we can vouch for the post-purchase experience as a key stage in the customer funnel for enrolling advocates in a referral program. https://t.co/SjBxhboUSc

🎉 We're excited to announce our integration with Gather (@GATHERcustomers). All past, present, and future customers of Gather can now enable our Contact Picker to double the performance of their email referral channel. #growthhacking #marketingtools https://t.co/8P6Jo7QPp9

We asked @SaasTactic, 3 key questions on Referral Marketing & B2B SaaS Outreach, covering: - Referral marketing for SaaS - Preparing for cookie-less marketing - Smartlead and AI-driven prospecting Thank you @SaasTactic, what an incredible piece. https://t.co/9KU9yvpetM