Fresh Cup Magazine
@FreshCupMag
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Inspiration and information for dedicated coffee and tea professionals. Since 1992. #FreshCupMagazine
Austin, TX
Joined January 2013
Coffee shops produce a lot of waste. And those who want to operate more sustainably face significant financial barriers. Is it even possible for cafes to be both profitable and eco-friendly? According to our partner @YourBrandCafe, the answer is yes. 🔗
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Featured this week in Coffee News Club, a survey from the home appliances maker Philips found that the young find baristas intimidating. Many cited anxiety over having an awkward encounter with a barista or picking up the wrong order. 🔗
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Featured this week in Coffee News Club, as part of the $145 million aqcuisition deal, the company’s common stock—owned by some current and former employees—would be canceled, leaving those investments “effectively worthless.”. Learn more at the link. 🔗
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Featured this week in Coffee News Club, U.S. Commerce Secretary Howard Lutnick hinted at the possibility that coffee may be exempt from tariffs. Learn more at the link. 🔗
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Does ordering coffee from a barista scare you? Plus, it’s possible coffee may be exempt from impending tariffs. How a Philz Coffee buyout is leaving workers who invested in the company empty-handed. The latest news in coffee and tea by Fionn Pooler!. 🔗
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A shift is happening among coffee shop customers. Gen Z is drinking less coffee than any other generation—and more people are seeking caffeine-free options for afternoon sipping. Learn about this major shift in drinking habits and how cafes can adapt. 🔗
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Featured this week in Coffee News Club, Starbucks CEO Brian Niccol made over 6,666 times more than the average barista. Learn more at the link. 🔗
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Using shelf-stable and trend-conscious ingredients like cold brew concentrates, flavored syrups, and creamers, your cafe can dream up custom drinks quickly—and affordably. 🔗
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Featured this week in Coffee News Club, caucus members have written a letter to United States Trade Representative, requesting that coffee be exempt from current and future tariffs. Learn more at the link in our bio. 🔗
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Featured this week in Coffee News Club, small farmers could be the most affected by US tariffs on Brazilian coffee. Learn more at the link. 🔗
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Starbucks’ CEO rakes in 6,666 more than what workers earn. Plus, tariffs won’t just hurt Americans, and Disneyland Starbucks workers walk off the job. The latest news in coffee and tea sector by Fionn Pooler! . 🔗
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Coffee consultant Rachel J. Apple has developed a routine for making great coffee pretty much everywhere. Amber Gibson talks to Rachel about her setup—from the best portable grinders and French press mugs to the instant coffee that’s worth drinking. 🔗
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RT @cupofexcellence: 🇦🇺🇨🇹🇮🇴🇳.🌎 Thailand Cup of Excellence 2025 🇹🇭.🗓 July 29, 2025 — 13:00 UTC.⏳ Just 3 days to go, get ready! 😃.Join us a….
allianceforcoffeeexcellence.org
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Featured this week in Coffee News Club, caffeine can cause dehydration on hot days. Learn more at the link. 🔗
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For the author Lucia Bawot, gender equity is rooted in mental health. She launched SANA: a new initiative designed to offer women coffee farmers teletherapy sessions, education, safe spaces, and community support. 🔗
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