Done well, sustainability reports can attract investors as well as create a competitive advantage. But what does good look like? Here are some tips from a sustainability awards judge on how to create something truly compelling. https://t.co/u472e4KFAv #ESGReporting #Content

Internet search is moving from SEO to GEO - and the implications for marketers are profound. Find out the five steps every business needs to take to prepare for, and harness, the AI search shift in our info-packed article #content #contentvisibility https://t.co/fdAPXA9nCi

New on our front page: an exploration of what makes thought leadership great. Discover our four tried and tested principles of thought leadership, the three things EVERY piece should bear in mind, and much more! https://t.co/6XqEkk30Av #ThoughtLeadership #CSuiteContent

Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more... https://t.co/uGmb08CbxY #awardwriting #content #storytelling

Writing successful award submissions that do justice to outstanding work and grab the attention of judges is a skill all of its own, which is why one global consultancy called on @firstwordlondon for help. Read more... https://t.co/uGmb08CbxY #awardwriting #content #storytelling

Tickle those funny bones with our new front page, on how business cartoons (aka the Cinderella of content) make memorable content. Featuring examples from @TimothyTaylors, @ThomasPink_UK and @PrivateEyeNews among others. https://t.co/Q9cFeuJku0 #cartoonists #B2Bcontent

We've just published a great new post on artificial intelligence and what the state of play is now in AI: is it a research assistant and idea generator… or a liability? Read @shanerichmond's excellent analysis, and find out how @Apple tripped up... https://t.co/5NtcS97ffc

New from us, our big review of more than 30 of the world's largest companies and expert content producers. How are they grabbing attention? It's the best guide to best practice there is. https://t.co/iITGEZw9Zu via @firstwordlondon

Making content plans for 2025 but unsure where to focus? We've got your back...have a read of our top content trends report, packed with the facts and stats that matter and real-world examples! https://t.co/lMLtHDHKrt #contentmarketing #podcasts #video

Yes, it's that time of year again...the unveiling of the latest @FirstWordLondon cartoon Christmas card. So here it is...and a very Happy Christmas from all of us to all of you! https://t.co/CbhV9HTjfa

More news-you-can-use from us. How to make lovely infographics, from people who really know how. With some nice pics of our work too. The new splash is up at @FirstWordLondon https://t.co/80vwW7ESDS

New on our front page: get the inside track on infographics and how to create appealing visuals. Tips ahoy, fill your boots! https://t.co/UnvfeoGlbQ #Graphics #GraphicDesign #Visuals

And thanks so much to the lovely Laura Overall for this: “When we ask FirstWord to do something it just gets done and it’s done to a high quality on time and on budget. We don’t have to check it."

Make your sustainability efforts engaging and shared. We've been working with CNH for a long time, and this annual snapshot has evolved considerably. It's now getting tens of thousands of online hits too. Here's their journey in our new splash. https://t.co/CN0eeQrUaH

New on our front page: a case study of our multi-year partnership with @CNHIndustrial, choosing, exploring and telling key sustainability stories beautifully and helping get vastly bigger audiences for them. https://t.co/aIcHidZTln #Storytelling #SustainabilityReports #Content

Is your story "Cinderella" or "Man in a hole"? How companies should get to grips with the age-old story arcs that most inspire readers. Our latest splash on #contenttheory is up. https://t.co/v6qgW4a3bM via @firstwordlondon

Have you noticed how good books and films usually follow a similar pattern of ups and downs…? Well…can those plot devices be useful for businesses? Here’s me having a doodle…@elmapeters #storytelling #fascinating

From man in a hole to Cinderella, stories follow a surprisingly small number of patterns. So what does this mean for businesses? Find out in this fascinating article by @rosscathcart1 #ContentMarketing #BusinessStorytelling #ThoughtLeadership https://t.co/AcqDoffbo6

Celebrating ten years of FirstWord: co-founder @adrianmichaels on what we have learned about the largely successful marriage of marketing and journalism 200+ clients in 19 countries later https://t.co/DUIKYDpUGR #ContentMarketing #ThoughtLeadership #ContentStrategy

Our content marketing agency has been going for 10 years! Some thoughts of mine on a largely successful marriage of marketing and journalism, and what we've been forced to learn from each other.