First Person
@FirstPersonSF
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Part consultancy, part creative agency—we help companies harness the power of Story at the Center™ to dominate their markets.
Oakland
Joined July 2013
People invest in futures they believe in. Create yours by putting #StoryattheCenter of your business. https://t.co/8LivDmRgFz
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Two forces, one shield. Enterprise-grade AI meets human instinct—visualized in the dynamic dual auras we designed to capture Sophos’ defining edge: technology and expertise working as one. That’s the story we built—an unshakable Win/Win. #StoryattheCenter
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The game changed, and so has the way we launch. Step behind the curtain to see how we helped @Infoblox unveil Universal DDI—a bold shift in DNS management for a multi-everything world. 🎬 Watch the full replay here: https://t.co/iPjkS9kv5F
#StoryattheCenter #UniversalDDI
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What do all market leaders share? 👉 A future customers believe in This visual—the Technology Constellation—is part of a 4-step framework that turns vision into traction https://t.co/zeDSnPz8yE Part 2 of “The Epiphany Effect” blog shares our playbook for strategic storytelling
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Do you wish building business solutions felt less like pulling teeth and more like playing with LEGOs? @workday makes it possible. We made it powerful. 1P helped turn a complex AI platform into a clear, compelling narrative—one that shows teams how to build what they need, fast.
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🚨 You’ve got 15 seconds. What do you say? That’s the creative challenge SAP Concur brought to First Person. Hear from Olivia Lubel, Director of Advertising & Brand Research, on how we helped SAP Concur align vision, voice, and velocity.
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1P intern Guadalupe Reyes spent the last few weeks in a small school in San Andrés Itzapa, Guatemala working with her aunt’s class of curious kids, teaching English through hands-on activities and outdoor adventures.
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Protection isn’t the goal. It’s the launchpad. We designed Sophos’ Win/Win campaign to show how eliminating cyber threats unlocks opportunity. The aura flows forward, a kinetic bridge from defense to possibility, carrying the brand’s duality in every color and contour.
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How do you have conversations about prostate health? You make them big, pink, and fluffy. We had so much fun creating this national campaign for @UroLift, and it's amazing to see all the different ways it's been unleashed into the wild.
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And $2.3 trillion gets burned on transformations that lack narrative coherence. What if Story had an operating system? 📷 My latest blog is about why your strategy needs infrastructure—not just another deck" --> https://t.co/wJ6paYaZMO
#storyatthecenter
firstperson.is
After 20 years of being called in when it's almost too late, I’ve seen the same pattern: companies treating Story like a waterfall project while their markets move at platform speed. The cost? $2.3...
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We have version control for code. What do we have for Story? Most organizations treat narrative like a creative project that will magically align itself. Meanwhile, Fortune 500 managers waste $250M annually on ineffective decisions. https://t.co/wJ6paYaZMO
firstperson.is
After 20 years of being called in when it's almost too late, I’ve seen the same pattern: companies treating Story like a waterfall project while their markets move at platform speed. The cost? $2.3...
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But somehow, bold never makes it past the planning meeting. Here’s what I see: Companies spend a year “figuring it out internally” while their #StoryDebt compounds. Then they call back with the same problem, more urgency, and half the time. The brutal truth?
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You know that feeling when your brilliant strategy is... moving too slowly to matter? 1P CSO Marcello Grande has been watching this for 20+ years. Here’s Marcello: "You have smart teams. Solid products. More than enough resources... https://t.co/wJ6paYaZMO
firstperson.is
After 20 years of being called in when it's almost too late, I’ve seen the same pattern: companies treating Story like a waterfall project while their markets move at platform speed. The cost? $2.3...
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Proud to be a part of @HexagonAB’s incredible transformation. “With an identity refined to strengthen the way we show up, we’re building on our core capability: #measurement. We are your trusted partner to measure what matters – today and in the #future.” #storyatthecenter
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Growth is only as strong as the systems behind it. @Workday GO unites HR, finance, planning, and payroll on one AI-native platform—designed to scale with you. See how 1P helped bring their story to life: https://t.co/cA9kFNtoed
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𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝗶𝗱𝗲𝗮 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄—𝗮𝗻𝗱 𝗵𝗼𝘄 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗶𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝘀?
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See how the Innovation Paradox shows up—and what it takes to break through with clarity, speed, and #StoryAtTheCenter. https://t.co/v8zxNWKU0n
firstperson.is
This post is about when everything should be working… but still somehow isn’t. To reignite that dangerous spark, you must understand how the Innovation Paradox can silently stifle new ideas.
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...but not bold enough to matter. And eventually, the most dangerous idea in your org... Ends up buried in a deck.
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Too hard to justify against this quarter’s plan. That’s the 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗮𝗿𝗮𝗱𝗼𝘅: The ideas that could move the company forward are often the ones least equipped to survive it. They get delayed. Softened. Rewritten until they feel safe enough to approve ...
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